Melissa Pieroni

Melissa Pieroni

About

Detail

Creative Director turning strategy into story, and story into standout brands.
San Francisco, California, United States

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • Conviva
    Creative Director
    Conviva
    May 2026 - Current (3 months)
  • Gigamon
    Creative Director
    Gigamon
    Nov 2023 - Apr 2026 (2 years 6 months)
    I led brand creative across campaigns, digital, and product design. In my time here, I launched a full brand refresh, built a scalable design system, and introduced a more strategic, collaborative workflow across teams. I also helped simplify complex messaging for new audiences and brought more consistency (and creativity) to everything from social templates to executive decks.
  • GFiber
    Creative Director
    GFiber
    I led the creative direction for rebrands, cross-channel campaigns, and storytelling that made technical topics click. I built brand systems, shaped design strategy, and worked closely with UX, engineering, and marketing to turn complex problems into clear, on-brand solutions. Also: a lot of collaboration, a lot of ideas, and a few really good swag kits.
  • Applied Underwriters
    Associate Creative Director
    Applied Underwriters
    I oversaw integrated campaigns from concept to execution—print, digital, events, you name it. I also led a full rebrand for a healthcare subsidiary and brought consistency across all marketing touchpoints. This is where I learned how to juggle creativity, logistics, and vendors (and never drop the ball).
  • chrisad
    Design and Copy Editor
    chrisad
    Wore many hats—designer, copyeditor, project wrangler, team lead. I managed timelines, edited copy, designed marketing materials, and made sure everything was on brand and on time.
Education verified_user 0% verified
  • VCU Brandcenter
    Master of Arts - MA, Graduate studies in Art Direction
    VCU Brandcenter
  • University of North Carolina at Chapel Hill
    Bachelor of Arts - BA, School of Media & Journalism with a Concentration in Advertising
    University of North Carolina at Chapel Hill
  • The University of North Carolina at Chapel Hill
    Bachelor of Arts - BA, School of Media & Journalism with a Concentration in Advertising
    The University of North Carolina at Chapel Hill
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