Asmar Ghafoor

Head of Talent and People Operations - EMEA and JAPAC

Cognition

Nov 2025 - Current (9 months)

Generational AI rocketship, Cognition.ai!

Strategic Advisor

Jisr جسر

Sep 2025 - Nov 2025 (3 months)

Consulting as a Strategic Advisor to the CEO.

Global Vice President of Talent

Rewaa

Jun 2024 - Aug 2025 (1 year 3 months)

Responsible for leading the global people strategy across Saudi Arabia, Egypt, and Pakistan, scaling our organisation from $8 million to $22 million+ ARR. Notable team achievements: ► HRBP duties for the executive team ► Built and scaled the HR teams (over 15 team members) from the ground up, enabling cross border capability and support for our colleagues across our four offices and nine locations. ► Delivered over 420 hires (370 in 2024) across Saudi Arabia, Pakistan, and Egypt. Within Saudi Arabia, we hired ~40% expatriates, attracting top executive leaders from the US and Europe, while maintaining an excellent Saudisation rate. ► Implemented efficient scaling processes to achieve savings of over $2.7 million in agency fees. ► Impl

Global Head of Talent Acquisition

Rewaa

Jan 2024 - Jun 2024 (6 months)

Excited to join the leadership team at Rewaa! Founded in 2018, Rewaa delivers a Cloud solution to manage the inventory, sales, operations and payments of retailers. Rewaa has handled over SAR12 billion ($3 billion) worth of transactions to date and created more than 250 jobs in the Kingdom. Saudi Aramco’s venture capital arm Wa’ed Ventures has led a $27 million Series A funding round for Rewaa. This is the biggest series A round for any SaaS company in MENA. The Series A includes investments from Saudi Telecom Company’s (STC) Corporate Investment Fund (CIF), Silicon Valley investor Graphene Ventures, Sadu Capital, Vision Ventures, Khwarizmi Ventures, RZM Investment, Derayah VC and Abdulrahman Sulaiman Al Rajhi & Sons Investment Company.

Global Senior Director - Talent

Perforce Delphix

Aug 2020 - Mar 2024 (3 years 8 months)

*Acquired by Perforce Software March 2024* Global people leader during a high growth and pre acquisition phase. Partnered closely with the executive team to align talent strategy, capacity planning with business priorities, with a core focus on Sales and GTM functions. Led global hiring and supported as a HRBP to support revenue growth, operational scale, and acquisition readiness.

CEO and Founder

Meta Talent

Jan 2018 - Nov 2025 (7 years 11 months)

🌍 Global Talent | Executive Headhunter | Expat & Mobility Advisor 15+ years scaling SaaS and tech firms through IPOs & acquisitions. Expert in executive search, leadership team building, compensation design, EVP development & performance management. Support expat relocation & onboarding, career coaching, and provide insights into global tech and the Saudi/MENA ecosystem. Trusted advisor combining strategy with hands-on execution. Supported global customers through pre IPO and acquisition stages such as: PagerDuty Rubikloud MongoDB Mendix Pursuing Board / Strategic advisory roles around talent and people for companies who are in scale up mode.

Global GTM Talent Leader

PagerDuty

May 2017 - Jan 2020 (2 years 9 months)

*PagerDuty IPO April 2019* Hired by the CRO as the first hire in EMEA, scaled the WW Sales teams and all GTM teams in EMEA and APJ, ahead of a successful 2019 IPO.

Director of Talent EMEA

MuleSoft

Sep 2016 - May 2017 (9 months)

*MuleSoft IPO March 17, 2017, & acquired by Salesforce March 2018 for $6.5billion* ► Rebuilt and enabled the EMEA talent function ahead of MuleSoft IPO and $6.5bn Salesforce acquisition. ► Improved operational efficiency, leading the top-performing TA team globally.

Head of Talent Acquisition Demandware - EMEA

Salesforce

Jan 2013 - Sep 2016 (3 years 9 months)

*Demandware IPO March 15th 2012, & acquired by Salesforce June 2016 for $3 billion* Now called Salesforce Commerce Cloud. ► Led TA during post IPO and acquisition phase; drove talent branding and high velocity hiring across Europe and APAC.

Lead Recruiter / Manager Services & Presales - EMEA

BMC Software

Oct 2011 - Jan 2013 (1 year 4 months)

► Delivered TA, diversity, and employer branding programmes across multiple business units.

Business Manager - Professional Services

Fusion Global Business Solutions

Mar 2011 - Oct 2011 (8 months)

► Sales Manager, selling resource solutions and professional services into the BMC ecosystem.

V

Senior Recruiter

Various Recruitment Agencies

Mar 2006 - Aug 2010 (4 years 6 months)

Agency Recruiting role as a new business hunter and 360 Recruiter across Engineering, PM and Tech sectors hiring Contract and Perm staff. Opened up several national accounts, generating up to £50k+ billings in GP a month from scratch, all through cold calling, building relationships and exemplary delivery. Companies I worked for: GCS Recruitment - 2006 - 2008 Connections Recruitment 2008-2010 Timothy James Consulting 2010-2011

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