Lisa Counsell

Vice President, Sales & Relationship Mgt, North America

HIMSS

Jan 2026 - Current (8 months)

Commercial leader for North American Sales & Relationship management teams.

Chief Revenue Officer (CRO)

Fractional CRO LLC

Nov 2025 - Dec 2025 (2 months)

https://www.fractionalcro.org/team

Chief Commercial Officer (CCO)

AdaptX

Aug 2021 - Aug 2025 (4 years 1 month)

AdaptX transforms clinical operations by empowering clinical leaders to improve and manage performance. Hospitals and surgery centers are using AdaptX to dramatically improve care, increase revenue, and reduce costs.

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Vice President- Healthcare Division (Acquired by Imprivata)

FairWarning An Imprivata Company

Aug 2020 - Aug 2021 (1 year 1 month)

Chief Commercial Officer- Baldrige Foundation Partner

SOAR Vision Group LLC

Mar 2019 - Sep 2020 (1 year 7 months)

SOAR- An Official Baldrige Partner. Chief Commercial Officer leads sales, marketing and business development for a strategy execution consulting firm. Objective is to increase revenues through securing contracts for consulting, software and educational content.

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Vice President Sales (Acquired by RLDatix)

Verge Health

Jun 2016 - May 2019 (3 years)

Verge Solutions delivers the premier Enterprise Quality and Risk Management Platform offering a secure workspace and workflow for high-risk/high-liability data within healthcare systems. Our partnership takes healthcare organizations from a position of reactive risk management to proactively reducing risk across silos. We help you drive the transition from administrative to strategic focus in regard to risk management.

VP, Business Development/Sales (Acquired by Teledoc)

Best Doctors

Mar 2015 - Jun 2016 (1 year 4 months)

Managed East Region including existing accounts and New Business opportunities in the population health space. Existing clients included traditional provider organizations such as health systems as well as Payers such as Blue Cross of Tennessee and Blue Cross of North Carolina. Our strategy included connecting payers, providers and businesses in an effort to better manage a population’s health.

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Vice President, National Accounts (Acquired by CenTrak)

Awarepoint

Mar 2013 - Mar 2015 (2 years 1 month)

Manage New Business sales efforts in For Profit and Large IDN systems. Drive add on business into existing customer base in the east/southeast region. Own business development for strategic VAR and reseller partnerships to gain market share. Exceed 130% of Plan YTD Grew VAR relationships 68% in 2014 Awarepoint specializing in industry leading real-time location systems (RTLS) which go beyond all other market offerings and provide the first all-inclusive software and services package. Providing real-time contextual awareness helps to improve hospital efficiency measures, supports patient safety initiatives including infection control in hospitals, enhances bed management and hospital capacity management, and supplies valuable location, statu

Global Division Vice President, Clinicals

McKesson

Apr 2008 - Jan 2013 (4 years 10 months)

Responsible for 40 Million in SW bookings Exceed 200+% year over year 278% of plan in FY11- Achieved Sales Leader of the Year 230% in FY10- Top 3 Sales Leader Status Managing a large team (110 including 57 clinical quota carriers) of clinical sales, sales support, optimization, benefit realization, etc. Successfully designed programs for stabilization, optimization and upgrade support Responsible for all Horizon Clinical solutions in nation and Canada Manage business development opportunities with 3rd Party business partners

VP of Sales Support Operations

McKesson

Apr 2005 - Mar 2008 (3 years)

Responsible for developing a highly functional group of clinicians to become product experts, trusted advisors and partners with customer base Successfully managed 18 clinicians to support all facets of sales activities including demonstrations, clinical assessments, workflow improvements, and walkthroughs Integrated our Clinical Assessment team into overall support organization for better alignment and increased utilization of resources

Territory Vice President

McKesson

Jul 2002 - Mar 2005 (2 years 9 months)

Clinicals Responsible for managing and growing the Clinical sales in the East Region- Won Region of the Year 2 consecutive years Gained market penetration through the creation of successful marketing campaigns Collaborated with business units as well as business partners to add solution sets to overall product offering resulting in 42% bookings growth

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Clinical Sales Representative

HBO Company

Jan 1997 - Jun 2002 (5 years 6 months)

Drove 300%+ in SW bookings Rep of the year 3 out of 5 years Doubled funnel year over year Owned the largest region of clinical opportunities

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New Business Sales Representative

HBO Company

Jan 1995 - Dec 1996 (2 years)

Sold Clinical and Financial product offerings in a 5 state region Grew Clinical Solutions penetration 112% in 2 years

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Solution Consultant

HBO Company

Oct 1992 - Dec 1994 (2 years 3 months)

Achieved Solution Consulting Group Rookie of the Year Solution Expert in all clinical application suite of products Demonstrated solutions to prospects and current customers

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Solution Consultant

Gerber Alley

Sep 1991 - Oct 1992 (1 year 2 months)

Solution Expert in all clinical application suite of products Achieved Rookie of the Year Award

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Clinical Analyst

Medical Systems Development Corporation

Oct 1990 - Aug 1991 (11 months)

Designed Clinical Applications; defined specs, code developed, streamlined workflow Developed training programs and curriculums Performed Training to clinical end users Developed policies and procedures for clinical design program Performed product demonstrations Led Sales efforts

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