Senior Performance Marketing Manager specializing in scaling US DTC and lead generation brands through full-funnel paid acquisition.Over the past 8+ years, I’ve directed and optimized $50M+ in lifetime paid media investment across Meta, Google, YouTube, Performance Max, and Native platforms — managing up to $1M/month in budget allocation with full accountability for blended MER, CAC, contribution margin, and revenue forecasting.I operate at the intersection of paid media strategy, creative systems, and revenue modeling — not just campaign execution.What I Focus On:• Cross-channel budget allocation & demand planning• Blended MER optimization (not platform-level ROAS only)• Structured creative testing systems (30–50 assets/month velocity)• Full-funnel segmentation (TOF / MOF / BOF)• Smart bidding & Performance Max automation• AI-assisted optimization workflows• Executive-level reporting & forecastingSelected Impact:• Scaled DTC ecommerce revenue from $800K → $2.4M/month• Increased blended MER from 2.3 → 3.7 within 9 months• Reduced blended CAC by 22–35% through structured optimization• Generated 7-figure monthly revenue across health & finance verticals
