Ryan Phillips

Vice President of Sales

Second Nature

Oct 2025 - Current (11 months)

VP of Sales

Perry Weather

Sep 2024 - May 2025 (9 months)

• Recruited to architect and execute a comprehensive vertical strategy to drive revenue growth across new and existing markets for a Series-B-backed startup. • Scaled the team from 21 to 35 individuals across AEs, SDRs, and Sales Leaders. • Revamped the existing sales process, including CRM stages and definitions, to better align KPIs across the business. • Collaborated cross-functionally with Product & Marketing leaders to boost inbound demand by 80%. • Conducted weekly sales trainings to up-level team capabilities and improve close rates. • Deployed new outbound prospecting framework that contributed to a 20% pipeline lift within one quarter. • Introduced a new forecasting process to increase revenue predictability.

VP of Sales, AppFolio Investment Manager

AppFolio Inc

Jan 2020 - Apr 2024 (4 years 4 months)

• Chosen to build and lead Sales team for new 'startup' within Appfolio, focusing on an adjacent market • Responsible for driving new revenue through the acquisition of new investment management firms • Grew revenue from 3M to 20M in 4 years • Grew customers from 100 to 1500 in 4 years • Close collaboration with the SVP of the business unit, as well as other Sales Directors and Sales VPs across the greater business • Fostering alignment across the Dallas, Santa Barbara, and newer Remote Sales teams

Director of Sales, AppFolio Property Manager

AppFolio Inc

Jan 2015 - Dec 2019 (5 years)

• Responsible for driving new revenue through the acquisition of new property management companies • Grew new customer unit acquisition 24% from 2014 to 2018 • Currently leading three Inside Sales teams, comprised of 24 reps, 3 managers, and 3 Solutions Engineers • Heavily involved in all aspects of hiring and performance management • Close collaboration with other Sales Directors and Sales VP to craft and execute on the Inside Sales strategy • Fostering a fun, competitive floor atmosphere, where sharing “tribal knowledge” amongst reps is encouraged • Synergizing and aligning the Dallas and Santa Barbara Sales teams • Being the de-facto Site-Leader and go-to person for the entire Dallas office Key Accomplishments Appfolio Club Winner ‘15 Gr

Sales Manager, AppFolio Property Manager

AppFolio Inc

Jan 2013 - Dec 2014 (2 years)

• Led team of 7-10 reps responsible for the acquisition of new Appfolio customers • Grew revenue 83% from 2012 to 2014 • Responsible for all hiring, coaching, and mentoring on own team as well as on the floor • Became the model for how to create and run a highly successful, consistent Inside Sales team Key Accomplishments Appfolio Club Winner ’13, ’14 #1 Inside Sales team 2013 & 2014 Cube Sweep Q1 2014 (every rep on team achieved Q1 quota) Three reps who were hired onto team, now occupy or have occupied Sales Leadership roles

Account Executive, AppFolio Property Manager

AppFolio Inc

Dec 2010 - Dec 2012 (2 years 1 month)

• Responsible for new customer logos and promoting the Appfolio brand • Successfully grew the Nevada and Arizona markets through new client acquisition • Maintained an excellent referral network through always providing fantastic customer service • Personally spread the Appfolio word through numerous tradeshows and prospect/customer events

Senior Corporate Sales Representative

Citrix Online

Jun 2006 - Dec 2010 (4 years 7 months)

• Drove sales of Web-based software for online meetings, remote technical support, and remote desktop access to SMB market. Built and managed pipeline through prospecting new clients, fostering inbound leads, and working client referrals. • Expanded accounts, cross-sold into new departments, and maximized retention. Leveraged “best practices” to optimize sales effectiveness across multiple vertical industries. Acted as appointed representative to execute “soft launch” of new product. • Worked with client's C-level decision makers as well as finance, operations, and IT personnel. Collaborated with internal departments (client-services, product training, and legal) to close deals and facilitate accounts. Coordinated product implementation, tr

About

Detail

Timeline

Résumé