Ryan Phillips
About
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Vice President of Sales
Dallas, Texas, United States
Résumé
Jobs
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Vice President of SalesSecond NatureOct 2025 - Current (1 year)- VP of SalesPerry WeatherSep 2024 - May 2025 (9 months)• Recruited to architect and execute a comprehensive vertical strategy to drive revenue growth
across new and existing markets for a Series-B-backed startup.
• Scaled the team from 21 to 35 individuals across AEs, SDRs, and Sales Leaders.
• Revamped the existing sales process, including CRM stages and definitions, to better align KPIs
across the business.
• Collaborated cross-functionally with Product & Marketing leaders to boost inbound demand by
80%.
• Conducted weekly sales trainings to up-level team capabilities and improve close rates.
• Deployed new outbound prospecting framework that contributed to a 20% pipeline lift within
one quarter.
• Introduced a new forecasting process to incre - VP of Sales, AppFolio Investment ManagerAppFolio IncJan 2020 - Apr 2024 (4 years 4 months)• Chosen to build and lead Sales team for new 'startup' within Appfolio, focusing on an adjacent market
• Responsible for driving new revenue through the acquisition of new investment management firms
• Grew revenue from 3M to 20M in 4 years
• Grew customers from 100 to 1500 in 4 years
• Close collaboration with the SVP of the business unit, as well as other Sales Directors and Sales VPs across the greater business
• Fostering alignment across the Dallas, Santa Barbara, and newer Remote Sales teams - Director of Sales, AppFolio Property ManagerAppFolio IncJan 2015 - Dec 2019 (5 years)• Responsible for driving new revenue through the acquisition of new property management companies
• Grew new customer unit acquisition 24% from 2014 to 2018
• Currently leading three Inside Sales teams, comprised of 24 reps, 3 managers, and 3 Solutions Engineers
• Heavily involved in all aspects of hiring and performance management
• Close collaboration with other Sales Directors and Sales VP to craft and execute on the Inside Sales strategy
• Fostering a fun, competitive floor atmosphere, where sharing “tribal knowledge” amongst reps is encouraged
• Synergizing and aligning the Dallas and Santa Barbara Sales teams
• Being the de-facto Site-Leader and go-to person for the entire Dallas office
Key Acc - Sales Manager, AppFolio Property ManagerAppFolio IncJan 2013 - Dec 2014 (2 years)• Led team of 7-10 reps responsible for the acquisition of new Appfolio customers
• Grew revenue 83% from 2012 to 2014
• Responsible for all hiring, coaching, and mentoring on own team as well as on the floor
• Became the model for how to create and run a highly successful, consistent Inside Sales team
Key Accomplishments
Appfolio Club Winner ’13, ’14
#1 Inside Sales team 2013 & 2014
Cube Sweep Q1 2014 (every rep on team achieved Q1 quota)
Three reps who were hired onto team, now occupy or have occupied Sales Leadership roles - Account Executive, AppFolio Property ManagerAppFolio IncDec 2010 - Dec 2012 (2 years 1 month)• Responsible for new customer logos and promoting the Appfolio brand
• Successfully grew the Nevada and Arizona markets through new client acquisition
• Maintained an excellent referral network through always providing fantastic customer service
• Personally spread the Appfolio word through numerous tradeshows and prospect/customer events - Senior Corporate Sales RepresentativeCitrix OnlineJun 2006 - Dec 2010 (4 years 7 months)• Drove sales of Web-based software for online meetings, remote technical support, and remote desktop access to SMB market. Built and managed pipeline through prospecting new clients, fostering inbound leads, and working client referrals.
• Expanded accounts, cross-sold into new departments, and maximized retention. Leveraged “best practices” to optimize sales effectiveness across multiple vertical industries. Acted as appointed representative to execute “soft launch” of new product.
• Worked with client's C-level decision makers as well as finance, operations, and IT personnel. Collaborated with internal departments (client-services, product training, and legal) to close deals and facilitate accounts. Coordinated product implemen
Education
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- Communication, PsychologyUC Santa BarbaraJan 2002 - Jan 2006 (4 years 1 month)