Aaron Shaw
About
Detail
Global Head of Solutions Engineering
Florida, United States
Résumé
Jobs
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Global Head of Solutions EngineeringHightouchFeb 2026 - Current (8 months)- MemberPreSales CollectiveAug 2020 - Current (6 years 2 months)
- Head of NAMER Product SpecialistsTwilioJan 2026 - Feb 2026 (2 months)
- Director, Solutions Engineering - SegmentTwilioJan 2024 - Jan 2026 (2 years 1 month)I lead the four Segment Solutions Engineering team in the Americas.
- Senior Manager, Solutions Engineering, Key and Enterprise Accounts - SegmentTwilioJan 2023 - Jan 2024 (1 year 1 month)-Presidents Club 2023, SE Manager of the Year 2023
- Manager, Solutions Engineering - SegmentTwilioJan 2021 - Jan 2023 (2 years 1 month)-Speaker, 2022 Signal Conference
-Twilio Magic Award Winner, 2022 - Senior Solutions Engineer - SegmentTwilioDec 2019 - Jan 2021 (1 year 2 months)- Sales Club 2021, 2x Team MVP
- SabbaticalNoneOct 2018 - Nov 2019 (1 year 2 months)
- Implementation ManagerPercolate IncOct 2016 - Sep 2018 (2 years)• Led successful implementation of largest customer and upsold ARR by 50% within 3 months of project start.
• Responsible for leading complex software implementations for Global Fortune 50 customers and deploying new marketing processes leveraging Percolate’s technology to large, multi-national marketing teams.
• Served as pre-sale product expert by advising on Demo/POC strategy and RFP responses, leading discovery sessions, delivering services SOWs, and presenting value propositions to prospective customers.
• Led post-sale software implementation by managing new customer relationships, developing implementation strategies, optimizing customer workflows, managing project teams and plans, designing and configuring software an - Marketing Automation ConsultantLinkedInJul 2015 - Jul 2016 (1 year 1 month)• Responsible for leading Lead Accelerator implementations across customers (B2B marketers and agencies, across verticals, SMB - Enterprise) through technical implementation, customized account strategy and campaign planning, and client trainings, resulting in successful full-funnel B2B demand generation programs delivering significant ROI.
• Consult with clients and internal teams on overarching marketing strategy best practices, including: marketing automation, content marketing, social marketing, ad creative, attribution, campaign optimization, ROI measurement, and lead generation.
• Conduct product, strategy, and optimization best practices trainings for sales and account management teams.
• Provide account specific, data - Co FounderStartupFeb 2014 - Jul 2015 (1 year 6 months)• Led startup to create an iPhone app allowing users to ask their friends “this, or that?” in seconds.
• Recruited and managed a team of three developers and a designer to build a custom backend and native iPhone App.
• Developed product requirements, conducted customer research, and built wireframes and prototypes. - Digital Marketing ManagerFlint MobileFeb 2014 - Oct 2014 (9 months)• Built entire marketing automation channel, including new software implementation, to enable integrated multichannel marketing and tracking throughout the customer lifecycle. Developed and optimized flows leveraging real-time in-app event triggers, wrote content, and designed full funnel marketing programs, resulting in 30% reduction in CPA, 60% reduction in Cost Per Active User, and 100% increase in onboarding conversion rate.
• Responsible for user acquisition across mobile, social, email, and publisher networks, with annual budget of >US$1M.
• Ran product marketing, go-to-market launch, and customer education for three new features.
• Partnered on marketing tracking initiatives directly with VP of Engineering and Produ - Search & Affiliates Marketing ManagerSkypeDec 2011 - Feb 2014 (2 years 3 months)• Managed, grew, and optimized global user acquisition, conversion, and retention across SEO, SEM, affiliate, and mobile marketing, with annual budget of >US$2m. Collaborated on campaign and product marketing programs as channel expert by developing strategy and managing agency execution, tracking, optimization, and reporting.
• Product and project managed building of Skype Blogs WordPress platform and won internal "Skyper" Award for the project.
Speaking experience:
• March 2013, Microsoft.com Digital and SEO Summit, "SEO for Blogging Platforms"
• June 2012, Affiliates4u Expo, Barcelona, "International Affiliate Progra - KFounding MarketerKinKastJan 2011 - Dec 2011 (1 year)• Spearheaded the development and execution of a comprehensive digital marketing, advertising, and social media strategy, enhancing brand visibility and driving double digit user growth.
- Transaction Cost Analysis InternInvestment technology groupJun 2010 - Jul 2010 (2 months)• Provided custom solutions for unique client inquiries using SQL and Excel to analyze large data sets, identifying trends and insights, resulting in the publication of an internal trend study on the 2010 flash crash
• Identified opportunities for improvement of proprietary benchmark system and developed solutions to increase standardization and promote best practices based on original analysis of internal databases, which improved overall usability, worker productivity, and customer ease-of-use - Global Wealth Management InternMerrill LynchJun 2008 - Aug 2008 (3 months)• Gained exposure to securities, portfolio management, and client relations through creation and presentation of scenario-based portfolios
- Sales RepresentativeFrys ElectronicsApr 2007 - Dec 2007 (9 months)• Sold computers, peripherals and accessories in a retail environment. Consistently delivered strong sales numbers and was the top per hour commission earner 3 months in a row.
- NResearch AssistantNASA Biogravitational LaboratorySep 2004 - May 2005 (9 months)• Researched, designed, and conducted original experiments testing the effects of hypergravity on bone cell density and growth (rate of reporudction of osteoblasts and osteoclasts)
• Performed statistical analysis of data and prepared and presented a technical paper and presentation
Education
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- BSE, Industrial and Operations EngineeringUniversity of Michigan
Projects (professional or personal)
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- FFlint Marketing Automation LaunchLed partner integration through campaign ideation, creative and content creation, and execution in 6 weeks, leading to a 100% increase in conversion through the funnel.
- SSkype Blogs RedesignProject and product managed the building of a new Skype Blogs platform on WordPress. Led all aspects including requirements gathering, wireframing, design, and build. Won internal Skyper Award for project. Won Gold Sabre Award for Branded Journalism (2013).
Awards
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- DTwilio Magic AwardDECWon award as part of a project team to bring a new product to market.
- SE Team MVP (2x - 2020, 2021)SegmentAward given by sales team to highest impact SE.
- JSigma Chi Leadership Scholarship RecipientJanCollege Scholarship
- New Hire Sales Training MVPLinkedInWon Marketing Solutions New Hire Sales Training MVP award for extensive product and marketing strategy knowledge and being able to explain complex topics.
- JJohn Walsh / John Fetz Memorial Leadership ScholarshipJanCollege Scholarship
- President's Club (2020)SegmentTop revenue attainment on team in 2020.
- President's Club and SE Manager of the Year (2023)TwilioWon SE Manager of the Year. Given by executive team to reward highest impact.
- Bravo Award (4x) for Customer Success ExcellenceLinkedInPeer award for going above and beyond while working with a client. Received 4 times in 6 months in 2016 for going beyond job description to lead two new Enterprise deals where the salesperson left in the middle of the deal, to support an Enterprise deal renewal, and to deliver a new strategy and train a new client team - leading to a renewal.
- Skyper AwardSkypePeer nominated award for going above and beyond on a project.
- Cum Laude, University of MichiganCollege of Engineering
- RRambus Innovator of the Future FinalistCollege Scholarship