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Pascoal Koutras
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CEO / General Manager Latin America
São Paulo, Brazil
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CEO / General Manager Latin AmericaBring ITJan 2023 - Current (3 years 10 months)Bring IT - Oracle Global Business Partner
Build and Develop a business strategy for Latin America :
o Expansion to :
• Colombia (Q1/23) to attend Hispanic Latam – we did a successful partnership (from 20 to 50
employees)
• Brazil (Q2/23) – we did a M&A (from 30 to 80 employees)
• Chile (Q2/24) to attend Southern – (from scratch to 6 employees)
o Built key partnership to strengthen and add value to different verticals (Agro, Health, Energy)
o Building new services to get Annual Revenue Recurring
• New products to attend customer needs (via our software factory)
• Bring IT Care – annual service to attend customer after go-live
• Bring IT LEAN – helping customer to improve their busi- Intelligent Energy Solution ConsultantComerc EnergiaApr 2020 - Jan 2023 (2 years 10 months)# Business strategy development for an Intelligent Energy Solution innovative product (IOT Solution) :
o Hardware plug&play to connect all devices, machines and customer information and capture all data
o Software to gather and measure all data, displaying in a dashboard
o Intelligence to correlate all data and deliver useful information for the customer to take decisions
o Main objective is to support the customer to :
Define the best energy solution (efficient)
Optimize processes
Control utilities cost by area, machine and process
Reduce and optimize maintenance cost (from corrective to predictive)
Improve productivity
# - CEO Latin America - CurrentGEJan 2017 - Apr 2020 (3 years 4 months)Manage and control Latin America performance, P&L and cash flow for Current business.
- GE ambassador in the market
- Ensure adherence to our business principles, drive high performance team and ensure an effective and efficient competitive organization
- Ensure that there is a clear people and talent agenda to support the business agenda
- Lead a stronger customer centric and entrepreneurship in our markets to drive local relevance and gain market share
- Governmental relationship to support and develop business
Lead the Digital business start up introduction through the implementation of Business Strategy, Go to Market, reorganization (new skills) and change management. - CEO / General Manager North ConeGEJun 2015 - Apr 2020 (4 years 11 months)- Manage and control North Cone business performance, P&L and cash flow for Intelligent Environments & Lighting
- GE ambassador in the market
- Ensure adherence to our business principles, drive high performance team and ensure an effective and efficient competitive organization
- Ensure that there is a clear people and talent agenda to support the business agenda
- Lead a stronger customer centric and entrepreneurship in our markets to drive local relevance and gain market share
- Governmental relationship to support and develop business - CEOPhilips Latin AmericaSep 2011 - May 2015 (3 years 9 months)2011 - Today - CEO North Latam (Colombia, Peru, Ecuador, Venezuela, Central America, Caribe and Puerto Rico)
2008 - 2011 - CEO Andean (Colombia, Ecuador, Venezuela, Peru)
2005 - 2008 - General Manager Lighting Chile & Bolivia
2000 - 2004 - General Sales Manager Brazil
1999 - 2000 - Retail Channel Manager Brazil
- Responsible for all business : Consumer Lifestyle, Healthcare and Lighting in 44 countries with :
7 Offices
6 Warehouses
Global Customer Service for Healthcare
2 Factories
700 employees
Key Areas of Responsibilities as CEO North Latam :
- Manage and control North Latam Cluster business performance, P&L and cash flow for the 3 Sectors : Consum - North Latam LeaderPhilips Latin AmericaJan 2010 - Jan 2012 (2 years 1 month)
- North Latam LeaderPhilips Latin AmericaJan 2010 - Jan 2012 (2 years 1 month)
- North Latam LeaderPhilips Latin AmericaJan 2010 - Jan 2012 (2 years 1 month)Professional experience in General Management, Sales, Marketing, Corporate (HR, IT and Finance) for multi-countries across the Latin America region in a multinational organization in professional, consumer and services areas. Analytical and strategic thinking, outstanding leadership competencies, international market knowledge, decision making and rigorous execution.
- CEO Andean ClusterPhilips Latin AmericaJan 2008 - Jan 2011 (3 years 1 month)Achievements :
• Profitable sales growth CAGR 18% (2008 - 2011)
• Introduction of Consumer Luminaires (opening of Branded store)
• Best Customer Service in Healthcare and Lighting
• Sustainability project in Cartagena
• Factory closure without any claim and 97% of productivity
• Expansion of Consumer Lifestyle products (Personal Care, Domestic Appliance, Audio and Video)
Education
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- Escola de Engenharia MauaEscola de Engenharia Mauá
- Engineer's degreeEscola de Engenharia Mauá
- Engineer's degreeEscola de Engenharia Mauá
- Pos Graduation in MarketingESPMJan 1988 - Jan 1989 (1 year 1 month)
- EMaster's DegreeEscola de Engenharia Mauá Electronic Engineer Fundacao Dom Cabral MBA and ESPM Pos GraduationJan 1982 - Jan 1986 (4 years 1 month)
- Engineer's DegreeEscola de Engenharia MauáJan 1982 - Jan 1986 (4 years 1 month)