Jordan Tanner

Senior Manager, Performance Marketing

Fidelity Life

Jul 2023 - Current (3 years 1 month)

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Senior Manager, Performance Marketing

eFinancial

Jul 2023 - Current (3 years 1 month)

Lead Manager, DTCA Marketing Operations

EverQuote

Feb 2023 - Jul 2023 (6 months)

• Manage health and Medicare marketing operations for DTCA (direct to consumer agency), including strategy for O&O marketing channels and third-party marketing channels. • Revamped marketing traffic mix strategy and regularly optimized traffic mix and campaigns using data. o Year over year improvements to KPIs such as Variable Marketing Margin (48% —> 57%), Variable Sales Margin (-8% —> 3%), Cost Per Acquisition ($283 —> $238), and Cost Per Advisor Contact ($39 —> $29). • Reduced the rate of calls abandoned in queue by building an automated alert for non-integrated marketing sources which would alert marketing managers when adjustments were necessary based on call center state. o Improved abandoned call rate from 15% to 2%. • Provided weekl

Senior Manager, Marketing Operations

eHealth Inc

Jan 2022 - Feb 2023 (1 year 2 months)

• Managed inbound and outbound affiliate marketing channels. • Oversaw optimization strategy focused on business needs, or KPIs, including conversion, CPA, profitability, LTV, product mix, New v. DSNP, consumer age, churn, VMD, VMM, VSD, VSM, etc. Used various methods for optimizing including dynamic bidding, geo targeting, source targeting, A/B testing. • During 2022, I exceeded all company KPI goals—Gross calls +3%, submitted applications +19%, conversion +16%, CPA -14%, CPL -1%, and exceeded the target margin. • Analyzed and present data and optimization recommendations each week to partner and channel managers. Provided similar analysis and optimization to other teams. • Optimized channel and partner mix each week to maximize KPIs.

Marketing Manager

eHealth Inc

Jan 2020 - Dec 2021 (2 years)

• Managed affiliate marketing channel, focused on outbound lead generation. • Optimized campaigns for business priorities and KPIs such as conversion rate, CPA, profitability, product mix, consumer age, LTV, etc. • During 2020, I improved submitted applications by 44%, CPA by 30%, CPL by 21%, conversion rate by 63%, and margin or VSM by 447%. • During 2021, I improved submitted applications by 60%, CPA by 2%, and CPL by 39%. • Managed partner relationships through regular meetings. Provided disposition reports and source optimization recommendations to partners for improved KPIs. • Ensured TCPA compliance for all purchased leads. Provided TCPA documentation to legal and compliance teams. • Provided regular performance updates co

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Marketing Manager

Pueblo Lindo

Jul 2019 - Jan 2020 (7 months)

• Created and managed comprehensive marketing strategy including social campaigns and branding. • Created professional website and optimized for search engines—59% increase in web traffic month over month. • Designed company logo, theme, and other creative for online and social presence. • Created and managed professional social media presence—increased Facebook following by 6%, Instagram following by 100%, and Facebook recommendations by 6%. • Managed marketing team including photographer and partners including overseeing strategy and execution of campaigns.

Consultant II, Database Marketing

DealerSocket

Oct 2018 - Jan 2020 (1 year 4 months)

DealerSocket provides dealerships with a single automotive platform containing marketing, sales, service, customer experience, and data mining solutions. More than 185,000 users at over 6,500 auto dealerships throughout the U.S., Canada, and Australia are optimizing their dealership with in-depth statistics to save critical time and money while increasing sales and staff effectiveness, all powered through DealerSocket. • Consulted over 200 automotive dealerships about effective database (CRM) marketing, and digital marketing including campaign execution, analytics, and ROI. • Provided ongoing marketing consulting with over 50 dealerships simultaneously with one-on-one presentations, on-site sales trainings, and conference calls with genera

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Customer Success Manager, Website & Digital Marketing

DealerFire Inc

Jan 2017 - Jan 2019 (2 years 1 month)

DealerFire is a division of DealerSocket. See DealerSocket experience. DealerFire was born out of the back of a Jeep Grand Wagoneer on its way from a month long Oshkosh, WI to San Jose, Costa Rica road trip. Just two guys armed with degrees in French and social work, a youthful entrepreneurial drive, machetes and the idea they could shake up the automotive industry. One knew how to build websites and they both knew how to treat people right. A simple formula, really. Along the road we were constantly challenged. Had we not been able to think on our toes and work in an ever-changing environment we’d still be just that idea. It was that can do attitude and life experience that started DealerFire, and then today, what keeps the company ro

Consultant, Database Marketing

DealerSocket

Jan 2017 - Sep 2018 (1 year 9 months)

Marketing Development Manager

DealerSocket

Apr 2016 - Jan 2017 (10 months)

• Developed set of best-practices email templates used by Marketing Development team of 45 to ensure compliant language and aid in branding when reaching out to potential clients. • Maintained high appointment generation for sales team using marketing strategies, averaging two new opportunities daily. • Added average of $7K of monthly recurring revenue each quarter through these lead generation appointments.

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Marketing Account Development Specialist

NextRoll Inc formerly AdRoll Group

Aug 2015 - Apr 2016 (9 months)

NextRoll (formerly AdRoll)l is a leading performance marketing platform with over 25,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. • Specialized in display retargeting (AdRoll), campaign execution, A/B ad testing, analytics, and ROI. • Demonstrated high sales performance, regularly hitting 100%+ of quota. • Received department-wide acknowledgement for achieving 400% of quota. • Developed new prospecting techniques for department involving online tools and prospect reporting to increase bookings across the team. • Chosen for manager-in-training program based on sales record and leadership on team. • Mentored four team members by providing s

Marketing Account Development Specialist

MarketStar

Aug 2015 - Apr 2016 (9 months)

MarketStar is a global sales and marketing outsourcing company providing flexible channel and direct sales solutions for the world’s leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance. (See NextRoll experience.)

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Territory Sales Manager

EcoGen Pest Control

Mar 2015 - Jul 2015 (5 months)

Seasonal. EcoGen focuses on delivering unmatched pest control service in terms of thoroughness and effectiveness. It ensures safe and professional pest control by using organic products. • Achieved high sales, averaging two new accounts per day—contributed an average of $1,380 of monthly recurring revenue each month. • Mentored three team members in marketing and sales techniques leading to a significant increase in their sales. Presented techniques training in team meeting.

Team Manager

ChickfilA Corporate

Jun 2009 - Aug 2012 (3 years 3 months)

• Managed team of 13 employees. • Involved in employee development, training, hiring, scheduling, delegating workflow, etc. • Decreased customer wait times and decreased cost and waste through operations management.

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Team Member

ChickfilA Corporate

Jun 2008 - Jun 2009 (1 year 1 month)

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