Jim Eup
Jim Eup
About
Detail
Vice President Product Marketing
Carmel, Indiana, United States
I build narratives that open markets and close deals.
That's been the through line of my career — taking technically complex platforms and making them land with enterprise buyers. Not just in decks and campaigns, but in the room. Alongside sales in customer briefing centers and executive meetings, where the narrative either holds up or it doesn't.
At ExactTarget, I launched Journey Builder before most buyers had a framework for customer journey marketing — the narrative became a centerpiece of the $2.5B Salesforce acquisition.
At Salesforce, I led Financial Services Cloud solutions marketing from $100M to $1B ARR — influencing $257M in ACV in 2023 alone across banking, insurance, wealth management, and lending.
At Vericast, I owned product and growth marketing for a $900M payments and performance marketing company, generating $100M in pipeline on a $1M budget.
I specialize in regulated, high-stakes industries where buyers are skeptical, cycles are long, and the narrative has to earn trust before it earns business.
Known for making complex things clear, building teams that execute, and being the marketer in the room when the deal matters most.
25 LinkedIn recommendations from colleagues, executives, and customers — I let the people I've worked with tell the story: linkedin.com/in/jimeup/details/recommendations/
View my full portfolio at jimeup.com.
That's been the through line of my career — taking technically complex platforms and making them land with enterprise buyers. Not just in decks and campaigns, but in the room. Alongside sales in customer briefing centers and executive meetings, where the narrative either holds up or it doesn't.
At ExactTarget, I launched Journey Builder before most buyers had a framework for customer journey marketing — the narrative became a centerpiece of the $2.5B Salesforce acquisition.
At Salesforce, I led Financial Services Cloud solutions marketing from $100M to $1B ARR — influencing $257M in ACV in 2023 alone across banking, insurance, wealth management, and lending.
At Vericast, I owned product and growth marketing for a $900M payments and performance marketing company, generating $100M in pipeline on a $1M budget.
I specialize in regulated, high-stakes industries where buyers are skeptical, cycles are long, and the narrative has to earn trust before it earns business.
Known for making complex things clear, building teams that execute, and being the marketer in the room when the deal matters most.
25 LinkedIn recommendations from colleagues, executives, and customers — I let the people I've worked with tell the story: linkedin.com/in/jimeup/details/recommendations/
View my full portfolio at jimeup.com.
