Kateryna Prudyvus

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Senior Google Ads Specialist

ELVTR

Oct 2022 - Current (3 years 10 months)

- Growth and scaling strategy: Develop and execute scalable paid acquisition strategies that support aggressive growth targets across markets and customer segments. - Budget planning / СAC optimization: Forecast and manage large-scale ad budgets. Optimize for key metrics like CAC, CPL, and ROI. - A/B tests & Growth Loops: Design and implement A/B tests and growth experiments to identify scalable acquisition channels and tactics. - Automation and efficiency: Leverage scripts, rules, and automation tools to efficiently manage campaigns and enable scaling without compromising quality. - Mentoring and knowledge sharing: Support team members, share best practices, and contribute to building a performance-driven marketing culture. Show less
G

Google Ads Manager

Jul 2020 - Oct 2022 (2 years 4 months)

- Campaign strategy & planning: Develop tailored PPC strategies based on client goals, target audience, budget, and market research. - Campaign setup & management: Launch and manage campaigns across search, display, shopping, remarketing, and video networks. - Keyword research & Ad copywriting: Conduct in-depth keyword research, structure ad groups, and create compelling ad copy that aligns with user intent. - A/B testing: Run tests on headlines, descriptions, landing pages, and targeting settings to continuously improve performance. - Tracking & analytics: Set up conversion tracking (e.g., Google Tag Manager, Google Analytics, pixel integration), monitor KPIs, and analyze performance data. - Bid management & budget opti

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Kateryna Prudyvus

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