Sara Meier

VP of Content Marketing, SEO & GEO

Directive

Nov 2025 - Current (11 months)

Director of Content Marketing & SEO

Directive

Aug 2024 - Nov 2025 (1 year 4 months)

At Directive, our strategic content marketing for B2B companies creates unique, data-driven, and visually impactful content that drives brand equity and revenue. Leveraging strong technical SEO, opportunity forecasting and strategic guidance, we deliver high-impact content marketing campaigns that surpass typical content formats and produce measurable client success, in line with clients' product roadmaps and initiatives.

I lead a powerhouse team of strategic content marketing consultants who support B2B clients from Series A start-up phase all the way to Enterprise corporations.

VP of SEO Strategy & Content Marketing

EverCommerce

Sep 2021 - Aug 2024 (3 years)

Leading the SEO, Content and Social Media teams at Socius Marketing and the Digitial Marketing Service division of EverCommerce. Socius Marketing provides full-service digital marketing services to businesses in the Home and Health services space.

Director of Content

Socius Marketing

Sep 2018 - Sep 2021 (3 years 1 month)

Leading the SEO content writing team to produce well-written and optimized content for Socius Marketing's 750+ clients. We work with a number of Fortune 500 companies in a wide varieties of industries including Manufacturing, Legal, Office, Defense and Healthcare.

Director of Marketing & Communications

Atlantic Health Solutions

Aug 2015 - Aug 2018 (3 years 1 month)

Built the digital and creative marketing department within Atlantic Health Solutions from the ground, up in 2011. Since then, I've grown from a team of 1 to a team of 20+ including our management team, content marketing squad, and internship program. The internal agency I've built is a full-service healthcare marketing provider that offers SEO, paid search/paid media management, social media management and advertising, website management, email marketing, content marketing, and PR for healthcare businesses. My client portfolio of over 25 clients including University of Colorado Hospital, Parasail Health, Save On Medical, etc. continues to grow and includes healthcare startups, hospitals, medical practices, physician groups and B2B healthcar

Marketing Manager / Director

Save On Medical

Aug 2011 - Dec 2017 (6 years 5 months)

Marketing and Communications for Saveonmedical.com, the only online resource that allows patients and physicians to capitalize on this price sensitive market by allowing for pricing transparency and improved patient-to-provider communication. At SOM, patients are able to shop for health care services based on what is important to them when it comes to care, while providers are able to improve their collections and relations, thus increasing daily volume and revenue.

Marketing Specialist

Atlantic Health Solutions

Aug 2011 - Aug 2015 (4 years 1 month)

Public Relations Intern

The Zimmerman Agency

Aug 2010 - Dec 2010 (5 months)

Wrote interesting and effective press releases and prepared information for media kits. Studied the objectives, promotional policies and needs of organizations to develop public relations strategies that would influence public opinion or promote ideas, products and services. Engaged in communication with varying forms of media to propose pitches for clients including PartyCity and Cooper's Tires.

F

Journalist

FSU Student Publications

Jan 2010 - Apr 2010 (4 months)

Student Publications- TIPS Newsletter; Report and write news stories for publication, describing the background and details of events to inform students of upcoming events.
Review peers' articles to correct errors, following the publication's style and guidelines.
Gather information about events through research, interviews, experience, and attendance at political, news, sports, artistic, social, and other functions.

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Sara Meier

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