Hally Darnell

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Strategic Advisor

Defaultcom

Sep 2023 - Current (2 years 10 months)

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Director of Demand Generation

Vitallyio

Dec 2022 - Current (3 years 7 months)

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Senior Demand Generation Manager

Vitallyio

Jul 2021 - Dec 2022 (1 year 6 months)

Vitally is a Customer Success platform that strikes the perfect balance between power, flexibility, and simplicity. We empower CS teams with powerful analytics, automation, and project management capabilities, helping them create effective, timely customer experiences.

Demand Generation Manager

Electric

Mar 2020 - Jul 2021 (1 year 5 months)

Demand Generation Associate

Electric

Mar 2019 - Mar 2020 (1 year 1 month)

- Execute demand generation campaigns, including promotion across various digital channels e.g. email marketing, social media, ad copy, in the form of webinars, hosted events, sponsored events, and social media - Generate innovative ways for Electric to communicate its value and product offering to current customers, prospects, and partners including the ideation, creation, and promotion of digital assets - Work closely with sales and product teams to build a cohesive story org-wide and create value-driven content for our consumers - Develop, plan, and execute webinars, hosted events, and content

Marketing Associate

Electric

Oct 2018 - Mar 2019 (6 months)

Founded in New York City in 2016, Electric is a Series B startup backed by GGV Capital, Bessemer Venture Partners, Bowery Capital and Primary Venture Partners. Electric is revolutionizing IT support with the world’s first automated IT platform. The platform’s core features include IT troubleshooting, systems administrations, security and network management, and on-site assistance. Electric has also recently introduced Turbine, which uses automation to streamline employee onboarding and offboarding processes, adding to its list of core features. Through a chat and web interface, personalized service and flat-rate pricing, Electric is on a mission to become the de-facto IT solution for businesses all over the country.

Content Manager

Marketing Supply Company

Jul 2017 - Sep 2018 (1 year 3 months)

- Managed internal content strategy that saw an organic traffic increase of 356.39% over the last year - Lead data-driven & technical SEO & SEM strategies for clients and internally - Content creation for agency and clients - Manage blog & social content for multiple clients - Lead a team of content & social media specialists - Manage company blog, social content, and site content - Write 30-40 pieces of copy (including variations) each week for social advertising efforts - Communicate with clients on deliverables and insights on a weekly basis - Use a variety of social media management tools (Sprout Social, Hootsuite, Buffer), CRMs (Wordpress & Craft), SEO tools (SEMRush & Moz), analytics tools (Google Analytics, Google Search Console, var

Digital Marketing Intern

Marketing Supply Company

May 2017 - Jul 2017 (3 months)

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Marketing and Communications Intern

Michigan State University The Eli Broad College of Business

Sep 2016 - May 2017 (9 months)

-Author 2-3 articles every week for broad.msu.edu. -Report on events and news related to Michigan State University and Eli Broad College of Business. -Interview students and staff to be featured in articles and social media campaigns. -Collaborate on and carry out digital marketing campaigns for the college.

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Co-Design Director

The Offbeat Literary Journal

Sep 2016 - Dec 2016 (4 months)

-Copy-edit 10-15 pieces to be published in bi-annually produced journal. -Design cover art for journal -Design layout for journal -Design 'Call For Submissions' poster

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Editor-in-Chief

VIM Magazine

Aug 2016 - May 2017 (10 months)

-Oversee Board of Directors and staff of 130 members -Produce fashion, beauty and lifestyle magazine printed twice a year -Physical print, online publication, blog, Instagram, Twitter and Tumblr presence -Liason between University affiliates

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Social Media Manager

CatDogFish

Aug 2016 - Apr 2017 (9 months)

-Mange Instagram account -Manage Facebook account -Manage Twitter account -Interact with customers -Create content for organization -Develop brand personality -Build organization community

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Social Media, Marketing and Public Relations Intern

Womens Center of Greater Lansing

Jan 2016 - Feb 2017 (1 year 2 months)

Create content for the organization’s social media platforms. Track and organize social media analytics. Design a marketing campaign for the organization.

Sales Associate

Nordstrom

Jun 2014 - Jan 2017 (2 years 8 months)

-Fit men for suits -Connect with customers by opening customer rewards programs -Offer excellent customer service -Style men for different occasions -Follow up with customers about store experience -Develop strong familiarity with men's and children's retail

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