Claudia Hoeffner

Claudia Hoeffner

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Vice President Marketing
New York, United States

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work
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Jobs verified_user 0% verified
  • Oyster
    Vice President Marketing
    Oyster
    Apr 2026 - Current (6 months)
  • Skillsoft
    Vice President, B2B Growth & GTM
    Skillsoft
    Jan 2025 - Jan 2026 (1 year 1 month)
    At Skillsoft, I served as the BU-level marketing executive accountable for enterprise GTM strategy, pipeline contribution, and revenue alignment across the company's largest business unit — representing more than 80% of total ARR.
  • SponsorUnited
    Senior Vice President Marketing
    SponsorUnited
    Jan 2024 - Jan 2025 (1 year 1 month)
    As executive owner of marketing strategy at SponsorUnited, I led enterprise GTM, product marketing, and revenue alignment during a major product and category expansion.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Built the enterprise GTM foundation by defining ICPs, validating TAM, and aligning marketing strategy to multi-year revenue targets across priority accounts.
    ▸ Led the launch of SPND, SponsorUnited's pricing transparency platform — establishing the company as the category authority in sponsorship valuation.
    ▸ Generated 2.4M earned media impressions, 107 enterprise demo requests in two weeks, and 2.9M paid impressions — accelerating marketing-influenced pipeline.
  • Indigo
    Vice President of Growth Marketing
    Indigo
    Mar 2023 - Feb 2024 (1 year)
  • Indigo
    Vice President of Growth & Product Marketing
    Indigo
    Feb 2023 - Jun 2024 (1 year 5 months)
    I led enterprise GTM, growth marketing, product marketing, and revenue strategy across four commercial teams during a pivotal scale phase.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Built and scaled a B2B enterprise GTM model delivering 5x pipeline growth and 97% YoY revenue growth.
    ▸ Deployed an account-based growth strategy targeting global enterprises including Maple Leaf Foods, Barclays, Shopify, The North Face, and JPMorgan Chase.
    ▸ Designed a GTM motion aligned to government incentive structures, generating 35% target-account engagement and $5M+ in pipeline contribution.
  • Nexthink
    Vice President of Revenue Marketing
    Nexthink
    Jan 2020 - Jan 2023 (3 years 1 month)
    Nexthink was acquired by Vista Equity Partners in a $3B transaction.

    At Nexthink, I built and led the revenue marketing engine during the company's rapid enterprise scale phase.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Established a global growth organization that delivered 260% net-new pipeline growth, supporting a $180M Series D and valuation expansion to $1.1B.
    ▸ Implemented enterprise GTM and account-based growth strategies that increased ASP to $250K, scaled quarterly pipeline from $25M to $63M, and doubled ARR from $100M to $200M.
    ▸ Played a critical role in global category creation — helping establish Digital Employee Experience (DEX) as a recognized enterprise software category.
  • D
    Advisor to Chief Executive Officer
    DECLARE
    Jun 2019 - Aug 2019 (3 months)
  • WordPress VIP
    Senior Vice President of Marketing
    WordPress VIP
    Jan 2019 - Jan 2020 (1 year 1 month)
    At WordPress VIP, I led Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Planned and executed WordPress VIP's go-to-market strategy and customer acquisition programs, driving 288% net new pipeline growth against Q1 targets.
    ▸ Grew organic inbound topline by 833% through integrated leadership campaigns across multiple channels.
    ▸ Co-produced a 10-episode branded podcast with Salesforce featuring Tim Cook, Arianna Huffington, and Emilia Clarke — ranked #1 in Business and #17 across all Apple featured podcasts.
    ▸ Revamped the Analyst Relations program with Forrester and Gartner, securing
  • Feedvisor
    Vice President of Global Marketing
    Feedvisor
    Jan 2017 - Jan 2019 (2 years 1 month)
    Following Feedvisor's $20M Series B led by General Catalyst, I joined the leadership team to help execute the next chapter of growth — relocating global headquarters to NYC and transforming the company's market position from a "repricer" to an AI-Powered Optimization and Intelligence platform.

    I led Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Led a full rebrand that shifted Feedvisor's perception from a point solution to a thought leader shaping the future of e-commerce intelligence.
    ▸ Partnered with an agency to conduct customer research, stakeholder interviews, and audience an
  • VTS
    Vice President of Marketing & Customer Acquisition
    VTS
    Feb 2016 - Jul 2017 (1 year 6 months)
    Since joining VTS to lead marketing and customer acquisition, VTS has grown from 3B to 5.5B square feet managed on the platform — cementing its position as the market leader.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Positioned VTS as the most widely adopted leasing and asset management platform in the industry.
    ▸ Led communications strategy for VTS's Series C — the largest venture-funding round in the history of commercial real estate technology.
    ▸ Spearheaded the Q4 2016 merger with Hightower, one of the most significant events in CRE tech history.
    ▸ Built a measurable, repeatable, and scalable demand generation function from the ground up.
    ▸ Launched customer acquisition programs that generated 288% net new pipeline again
  • Acquia
    Director, Demand Generation
    Acquia
    Jun 2013 - May 2014 (1 year)
  • Acquia
    Senior Director, Demand Generation & Channel Strategy
    Acquia
    Jan 2013 - Jan 2016 (3 years 1 month)
    Since joining Acquia in 2013, YOY revenue grew over 40% — earning back-to-back recognition as the fastest-growing software company on the East Coast in Deloitte's Technology Fast 500 in 2014 and 2015.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Hired and scaled the marketing team from 4 to 15 high-performing marketers.
    ▸ Won the 2014 Marketo "Revvie" Award for most dramatic business impact — growing pipeline 129% and driving more than 63% of net new ARR.
    ▸ Built channel, field, and customer marketing into a unified account-based program generating opportunities within key accounts on a quarterly basis.
    ▸ Redefined the customer acquisition team's focus toward inbound tactics, resulting in a 244% lead uplift.
    ▸ Transformed marke
  • DIGITALL
    Senior Consultant, Marketing Automation & Growth Marketing
    DIGITALL
    Jan 2011 - Jan 2013 (2 years 1 month)
    DemandGen (now Digitall)

    As Principal Consultant, I advised global enterprise clients including Concur, Cisco, Dell, American Express, NetApp, Adobe, Mettler, and Swiss Post Solutions on marketing strategy, demand generation, and marketing technology selection and deployment across Oracle Eloqua, Marketo, HubSpot, and Salesforce.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Guided sales and marketing leadership at Sensis/Telstra (Sydney) to define ICP, funnel stages, and conversion triggers. This work led the CMO to build a modern marketing organization and establish core digital competencies.
    ▸ Developed a holistic lead management framework spanning four markets and 11 solutions at Swiss Post Solutions (Zurich).
    ▸ Built deman
  • Eloqua
    Marketing Specialist
    Eloqua
    Nov 2005 - Jan 2006 (3 months)
    Marketing Specialist (North America), left position when promoted to Marketing Programs Manager within three months.
  • Eloqua
    Marketing Programs Manager (Demand Generation)
    Eloqua
    Jan 2005 - Jan 2010 (5 years 1 month)
    Eloqua (NASDAQ: ELOQ) went public in August 2012 and was acquired by Oracle for $871M. I was a critical player in growing Eloqua from $11M to over $100M in revenue, owning all demand creation programs, lead acquisition vendors, and content partnerships in support of quarterly sales targets across NA and EMEA.

    𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
    ▸ Built Eloqua's demand creation program from the ground up, driving 65% to 75% of net new business through the marketing channel.
    ▸ Elevated Eloqua's market visibility by building relationships with key influencers and translating those relationships into measurable demand creation.
    ▸ Managed strategy, execution, and reporting of go-to-market plans and market entry programs across the corp
Education verified_user 0% verified
  • Northumbria University
    BA (Hons) International Business, International Business
    Northumbria University
Awards verified_user 0% verified
  • The Stevie Awards
    Named 2009 American Business Awards Finalist - Best Marketing Campaign of the Year
    The Stevie Awards
  • A
    MarCom Award for Best Practices Video Series
    Association of Marketing and Communication Professionals
  • Demandbase
    Finalist in 2015 Demandbase Ace Awards: Account-Based Marketing Excellence
    Demandbase
  • O
    Top B2B Demand Gen Marketers in Boston
    OpenView Labs
  • Forrester Research
    Forrester Groundswell Award in the Business-to-Business Talking Category
    Forrester Research
  • H
    15 Marketing Automation Influencers You Need to Know
    Heinz Marketing
  • B
    50 on Fire Finalists for Marketing & Advertising
    BostonInno
  • E
    European Rookie of the Year: Swiss Post Solutions
    Eloqua Markie
  • MARKETO
    Most Dramatic Business Impact for B2B Small/Medium Business
    MARKETO
  • h
    10 Top Marketing Automation Influencers You Need to Know
    httpsbloggetresponsecommarketingautomationinfluencershtml
  • The Stevie Awards
    Demand Generation Program of the Year
    The Stevie Awards
Publications verified_user 0% verified
  • T
    How Often Do Prime Members Buy From Amazon?
    The Motley Fool Jan
    "Amazon used to be the place you go to compare prices and find specific items, but what we see now is that the company owns the entire purchase process, from the first search to the final purchase," wrote Feedvisor Global Market Vice President Claudia Hoeffner in an email to Motley Fool.
  • L
    Predictive Marketing: What Really Matters
    Lattice Engines Oct
    All of these terms are being thrown around the marketing community with gusto. And for good reason – well over $100 Million in venture capital have been invested in predictive marketing companies and some of the smartest minds in marketing are investing time into this area. Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue.
  • C
    The Path to Conversion
    Chief Marketer Mar
    Y our social media presences, SEO initiatives and email blasts are driving tons of
    prospects to your website. But what are they doing when they get there?
    If they arrive at your landing page and don’t see a clear path to take, you won’t make the
    sale. As B2B customers wait later and later in the sales cycle to connect with a vendor, optimizing
    your website for conversion is more important than ever. Is your organization up to the challenge?
  • F
    Half of Prime members make at least one weekly purchase
    FierceRetail Jan
    According to Claudia Hoeffner, VP of global marketing at Feedvisor, it was no surprise that Amazon was a huge shopping destination for many consumers. But she did find it interesting to see how the "Amazon effect" extends to seller reputations and reviews, which have long been pillars of Amazon’s marketplace.
  • M
    Sales & Marketing Alignment at Feedvisor
    Martech Advisor Dec
    “When you align sales and marketing teams on the same metrics, you reduce friction and the time discussing things internally, there is very little finger pointing, and much less of the hairsplitting discussion of ‘was this lead inbound or outbound?” Teams are looking at the same targets and are jointly optimizing for the same results.” This was a powerful insight shared by our latest guest, Claudia Hoeffner, Vice President of Global Marketing at Feedvisor.
  • M
    Study: Frequency of Amazon Shopping Continues to Rise, with Nearly Half of Prime Members Now Making Weekly Purchases
    MarketingLand Jan
    “As consumer expectations continue to evolve and Amazon expands its offerings with a wider range of experiences for Amazon shoppers, sellers have to adapt accordingly,” said Claudia Hoeffner, VP Global Marketing of Feedvisor. “Amazon sellers need to operate with more agility than ever before. It’s critical for them to pay attention to the changing needs of today’s consumers in order to grow and optimize their businesses.”
  • F
    Amazon's Customer Loyalty Is Astounding
    Forbes Jan
    A new study from Feedvisor, which describes itself as an “algo-commerce” company that uses big data and machine-learning algorithms to help online retailers make business decisions, has just published a study conducted among nearly 1,600 American Amazon customers in partnership with Walker Sands Communications.
  • R
    Black Friday Is Dead; Long live Black November
    Retail Insights Dec
    In an email, Feedvisor’s VP of Marketing, Claudia Hoeffner explained, "As Amazon expands to a focus on promotions throughout November this holiday, Cyber Monday and Black Friday continued to see record spikes in sales. Our data indicates that while sales have been steadily up in November, Black Friday drew sales nearly two and a half times a normal day and Cyber Monday saw sales more than three times higher than a normal day. With Cyber Monday sales across the board seeing record highs there are major opportunities for sellers to capitalize on this growth throughout the rest of the shopping season."
  • D
    Marketing's Next Big Move
    DM NEWS Nov
    DM News brought together 5 senior marketing specialists from a range of industries for a deep dive discussion.
  • F
    Lift Content Marketing Spending Power Through Brand Partnerships
    Forrester Research Oct
    Ryan Skinner created a mini-podcast (8 minutes) that includes excerpts from interviews with marketing leaders on the topic of content marketing.
  • F
    Online Grocery Sales To Reach $100 Billion In 2025; Amazon Is Current And Future Leader
    Forbes Jan
    “As more customers become familiar with purchasing groceries online,” says Claudia Hoeffner, vice president, global marketing at Feedvisor, “we expect Amazon’s grocery offerings to take it even further.” With Amazon’s early lead in online grocery and its momentum growing thanks to the Whole Foods acquisition, Prime Pantry, Prime Fresh and its already loyal legions of Prime customers, Amazon is already way out in front in the online grocery battle. And its distance ahead of its followers is only going to grow in the future.
  • W
    Amazon Prime Members: Ready, Willing, Able
    Womens Wear Daily Jan
    "Amazon used to be the place you go to compare prices and find specific items, but what we see now is that the company owns the entire purchase process, from the first search to the final purchase," wrote Feedvisor Global Market Vice President Claudia Hoeffner in an email to Motley Fool.
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