Tabish Bhimani

Principal

Mastrat Digital

Sep 2016 - Current (9 years 11 months)

- Brands we've worked with and consulted for (present and past): Freedom Grooming, CityLocs, DYLN, Manna Supplements, My Calm Blanket, Modernist Decor, Elevatione, and Oakhurst Ventures - DTC life-cycle marketing through owned channels, e-mail and SMS

Executive Committee Member for Communications, Canada (Volunteering)

UN Women

Jul 2015 - Current (11 years 1 month)

F

Communications Chair (Volunteer)

Federal Liberal Riding Association of Ville-Marie

Apr 2014 - Apr 2016 (2 years 1 month)

- Developing a strategic communications plan for the riding - Execute digital and traditional marketing strategy, including email communications, advertisements, banners, and postcards

Q

Manager of Marketing and Communications

Quecan Distribution

May 2011 - Sep 2016 (5 years 5 months)

- Designed strategic communications materials for external and internal stakeholders for business development - Developed relationships with external partners in Asia, Europe, and North America - Developed strategic marketing and communications plans which include trade show strategies, direct mail and direct email, paid media, and other events-based tactics - Fostered relationships with key accounts leading to a 20% increase in sales - Recovered clients that account for as much as $20,000 in monthly sales - Identified and developed new products and exclusivity agreements with distributors across Canada

W

Deputy Convener, Media Relations (Volunteer)

World Partnership Walk

Sep 2010 - Feb 2014 (3 years 6 months)

- Developed and executed strategic communications plans for outreach with key internal stakeholders - Conducted media relations by pitching stories, drafting press releases, backgrounders, talking points, and coordinating interviews - Coached and motivated core team in key messaging and interviewing techniques - Designed and implemented a social media marketing strategy on Facebook and Twitter in tandem with the national team, where our message reached over 100,000 people - Secured President of UN Women Canada as a VIP guest for our closing event - Facilitated a workshop for AIESEC's Leadership Development Seminar with over 150 delegates from Eastern Canada

W

Media Relations Intern

World Partnership Walk

Sep 2009 - Sep 2010 (1 year 1 month)

- Secured media coverage in the ethnic newspaper Nawa-i-Pakistan, and the magazine Stock the Warehouse - Secured media coverage for Concordia's Youth in Motion team with Concordia University Television - Secured coverage on Concordia University's Internal Communications department website - Executed a social media marketing campaign, "Why I Walk", inspiring Telus walk for diabetes Twitter campaign - Delivered motivational speeches and training sessions to volunteers

V

Communications Consultant

Vizor Communications

May 2008 - Aug 2008 (4 months)

- Create and deliver presentations to potential corporate clients - Researched market reports and summaries of potential corporate sponsors in order to customize proposals I was charged with research, designing activities and presentations, and delivering the presentations. The presentations were given to Senior Bank Managers, Regional Marketing Directors, and Chief Executive Officers. This position brought me in contact with various other prominent figures within the media industry in Pakistan. Designed and delivered pitches and presentations to Chief Executive Officers, Regional Marketing Directors, and various upper-level management members of potential corporate sponsors and team members such as Mobilink, Standard Chartered, IAL Saatch

W

Editor

Winters Free Press

Apr 2008 - Jun 2009 (1 year 3 months)

- Proposed and received approval for an increase in budget by 400%, which allowed multiple events and improved printing - Revisited and amended by-laws to keep in line with publication objectives - Developed an operations and production manual as part of succession planning - Established working relationships with Creative Arts Students Associations, Steel Bananas, York Federation of Students, and York Printing Services - Editor of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University - Introduced a monthly comic drawing competition to generate content for the publication Introduced a Fellows' section in the publication to

W

Communications Director

Winters Free Press

Sep 2007 - Apr 2008 (8 months)

- Designed publicity material for a student body of roughly 3,000 students to increase awareness and readership - Secured web domain name and hosting, launched first website - Communicated with editor, layout designer and writers in order to produce each publication Communications Director of the Winters Free Press newspaper, the official publication of the Winters College Council (WintAb Corp), catering to fine arts students and community life at York University.

H

Operational Assistant

HmO Production

Mar 2003 - Jan 2006 (2 years 11 months)

My job at this private production house went beyond the description. I started off as an Operational Assistant, however, I played various roles including: - Cinematographer - Art Director - Live Sound Director - Photographer I worked on both commercial and community-based projects including: -Commercial: * Raahein - The Destination (Telefilm) * Yeh Raastey (Live Play) * Aliza's Foods (Commercial) * Salman Alwani (Music Video) - Community-based: * Zid (Telefilm, prepared for the Aga Khan Social Welfare Board for Pakistan) * Nursery Rhymes (Music Videos, prepared for the Shia Imami Ismaili Tariqah & Religious Education Board for Pakistan).

K

Owner

Konception

Apr 2001 - May 2011 (10 years 2 months)

Formerly known as Arcanum Studios, Konception is my freelance development/design company. The work I used to do was based purely on personal references. My clients were from all over the world, from Australia to Pakistan, and from Dubai to Canada, including institutions such as the Center for Research-Action on Race Relations, and the Karachi Police. Depending on the scope of the project, I would either work independently or manage a couple of designers and programmers. In May 2011, I closed the doors to Konception for the last time to explore newer avenues.

About

Detail

Timeline

Résumé