Content Strategist & Team Lead
Animalz
Jun 2020 - Jan 2021 (8 months)
As a Strategist and Team Lead, I created and oversaw implementation of content strategies for businesses in B2B SaaS and related spaces. I conducted detailed customer, keyword, and competitive analysis to inform content strategies, and oversaw editorial calendar development to ensure proposed content ideas were unique, compelling, and strategically aligned. I also coached content managers on content ideation, execution, reporting, and customer management, and assisted in interviewing and evaluating potential new content manager hires.