Ben Sottek
About
Detail
Head of Paid Marketing
Fort Collins, Colorado, United States
Résumé
Jobs
verified_user
0% verified
Head of Paid MarketingGrowth Marketing ProMar 2025 - Current (1 year 7 months)- DDigital Marketing ConsultantJun 2019 - Current (7 years 4 months)I work with businesses to plan, build, launch, and support digital marketing initiatives that support their business goals.
Services include:
- Search Engine Marketing
- Social Media Advertising
- Display Advertising
- Analytics implementation and audit
- Conversion rate optimization - Director of Performance Marketing & Rev OpsvFairsJul 2023 - Mar 2025 (1 year 9 months)Lead performance marketing, marketing operations, revenue operations, and sales enablement in strategy and execution in order to drive pipeline and revenue growth.
- Associate Director of Paid MediaDirectiveOct 2022 - Jul 2023 (10 months)Manage a team of strategists and specialists - supporting the development of advertising strategies for high-growth clients, collaborating with multiple departments, and facilitating crucial client-facing moments.
Responsibilities include: client retention, employee training and development, strategic
oversight, team profitability and utilization, and process development and management.
-Oversee strategy development and relationships with clients like Calendly, Uber Freight,
Linux Foundation and others.
-Train team of direct reports in technical skills, industry best-practices, and client
management soft skills. Also QA deliverables and client communications to ensure SLAs
and standards - Senior Paid Media Account StrategistDirectiveOct 2021 - Oct 2022 (1 year 1 month)Elevate client’s results across search, programmatic, and social via innovation, ownership, financial optimization, attribution, and overall expertise in digital marketing. Responsibilities include:
- Strategy Development
- Strategy Execution
- Client Communications
- Reporting - Paid Media Account StrategistDirectiveAug 2021 - Oct 2021 (3 months)Elevate client’s results across search, programmatic, and social via innovation, ownership, financial optimization, attribution, and overall expertise in digital marketing. Responsibilities include:
- Strategy Development
- Strategy Execution
- Client Communications
- Reporting - Paid Media Account ManagerSilverback StrategiesSep 2020 - Feb 2021 (6 months)Provide paid media strategy, implementation, communication, and reporting for a book of clients across various verticals.
Responsibilities include:
- Learn business needs and goals of clients in book
- Provide strategic recommendations
- Build, launch, monitor, and optimize all paid media efforts
- Provide reporting and communication on regular basis for clients - Paid Media SpecialistRamsey Solutions A Dave Ramsey CompanyJun 2018 - Jun 2020 (2 years 1 month)Plan and execute all digital advertising efforts across search, social, and programmatic channels for the Tax and Insurance Endorsed Local Providers programs as well as for the SmartVestor program.
Responsibilities include:
- Strategy development
- Execution and ongoing management
- Testing and optimization
- Reporting
- R&D for new opportunities.
Education
verified_user
0% verified
- Full Stack Web DevelopmentVanderbilt University Boot CampsJan 2021HTML5, CSS3, JavaScript, jQuery, Express.js, React.js, Node.js, progressive web apps, agile methodology, computer science, database theory, MongoDB, MySQL, Git, Python, Java, C#, and Amazon Web Services
- Bachelor of Business Administration (B.B.A, Business AnalyticsHaslam College of Business at the University of TennesseeJan 2014 - Jan 2018 (4 years 1 month)
Projects (professional or personal)
verified_user
0% verified
Awards
verified_user
0% verified
- Eagle ScoutBoy Scouts of America