Marius Royal
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Performance & Growth Marketing Manager | $100M+ AUM via Paid Media, SEO & CRO | Fintech · B2B · SaaS
Ontario, Canada
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Résumé
Jobs
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Senior Digital AdvisorKactisAiMay 2025 - Current (1 year 5 months)-Advise executive leadership on growth strategy, brand positioning, and organic acquisition, translating business goals into measurable marketing priorities
-Build GTM and content direction to strengthen messaging, improve channel focus, and increase pipeline impact- Manager, Digital Marketing & Lead GenerationOptimize Financial GroupJul 2025 - May 2026 (11 months)-Own acquisition growth across paid, organic, and lifecycle marketing, delivering 200K–300K+ impressions per campaign and +15–25% engagement lifts, directly leading to $100M+ in net-new AUM
-Lead multi-channel performance marketing strategy (Meta, LinkedIn, retargeting), improving CTR by +0.20pp in priority segments while reducing CPC by 20–40%
-Scaled qualified pipeline by refining targeting, segmentation, and funnel strategy, expanding reach to 150K+ high-intent professionals and increasing MQL volume
-Built and operationalized a full-stack SEO engine (technical audits, schema, metadata, internal linking, content strategy), maintaining 90+ site health and supporting 1,500–2,000 ranking keywords - Digital Content Manager (SEO)Pacific Smoke International IncMar 2024 - May 2025 (1 year 3 months)-Led SEO strategy across multiple B2B and B2C properties, driving a +13% monthly increase in organic search visibility through on-page optimization and targeted off-page authority building
-Delivered 15+ integrated campaigns tied to weekly product launches, coordinating execution across email, paid media, and social
-Improved discoverability and access by restructuring PDP/PLP pages and indexing 500+ keywords, generating 2,000+ monthly site entrances through logged-out content visibility improvements - Marketing Content ManagerPacific Smoke International IncSep 2022 - Mar 2024 (1 year 7 months)-Managed a team of translators and copywriters producing high-volume marketing assets (POSM, product pages, emails, sales templates, executive briefs)
-Partnered cross-functionally with digital, brand, product, and sales teams to execute a unified content strategy and improve consistency across customer touchpoints
-Built brand tone and positioning frameworks used across marketing and sales materials, supporting stronger engagement and conversion performance
-Served as content team lead for hiring and onboarding, strengthening output quality and delivery speed
-Led creation of brand books to standardize voice and messaging across internal and external communications - Community & Content ManagerAiraloNov 2021 - Aug 2022 (10 months)-Orchestrated a 10X increase in site entrances, while delivering record engagement performance across socials; Twitter (X), LinkedIn, and Instagram for the world’s largest eSIM application
-Built content calendars and blog workflows, integrated across Notion and Slack, while partnering with product, web, and partnerships teams to scale distribution and influencer-led growth across key markets in Europe, Asia, and South America
-Created, managed and maintained internal SOPs and supported executive communications (including press releases), improving speed and consistency of publishing
-Led Help Center content strategy aligned to informational keyword targeting to improve discoverability and user experience - Content CreatorAiraloAug 2021 - Nov 2021 (4 months)-Created SOPs and playbooks for brand voice, publishing cadence, and editing standards to improve content consistency
-Optimized content for SEO by targeting new keywords and refreshing existing pages based on MSV, and keyword intent
-Acted as chief editor for product UX copy and website updates, ensuring clarity and tone alignment across key user flows and travel segments
-Led growth initiative for Crowdin translation workflows (orders, edits, QA), improving operational throughput in multiple languages
-Wrote and edited press releases, including 'Series A investment' announcement and 'Help Ukraine Connect' campaign - CopywriterIndeedcomJun 2021 - Aug 2021 (3 months)-Contracted to support Canadian localization for US-based business and career content, ensuring clarity, accuracy, and brand consistency while maintaining Indeed's rigorous editorial standards
-Delivered high-quality output at an average pace of 9,000 words per week while meeting aggressive production timelines for a multi-month localization project - Editor In Chiefin thoughtFeb 2020 - Feb 2022 (2 years 1 month)-Principal of an independent media outlet, Led editorial strategy and owned website content roadmap end-to-end across planning, publishing, and optimization
-Drove marketing and traffic growth +26% MoM through content strategy, distribution, and performance iteration - SEO Writing ConsultantIn the Funnel Sales CoachingOct 2019 - May 2020 (8 months)-Produced SEO content and marketing drafts across web, social, and print materials to support inbound acquisition
- Sales Development RepresentativeIn the Funnel Sales CoachingMay 2019 - Oct 2019 (6 months)-Sold B2B sales training to Canadian SMBs through outbound prospecting and closing, generating revenue through consultative sales
- SMarket Research AnalystSqirlMay 2018 - Sep 2018 (5 months)-Managed a multi-month project analyzing Canadian credit card cash-advance and interest rate differences
-Produced weekly publications representing ~33% of total website content and supporting ongoing audience growth
-Conducted research and reporting on blockchain market adoption and implementation trends - Orientation LeaderUniversity of Toronto University of St Michaels CollegeJun 2017 - Sep 2017 (4 months)-Coordinated orientation programming and student support initiatives for the 2017/2018 academic year
-Led and supported first-year students during orientation week, ensuring a safe and organized experience for dozens of students - SBusiness AnalystSqirlMay 2017 - Sep 2017 (5 months)-Analyzed banking trends related to SaaS and emerging technologies; delivered weekly reports directly to the CEO
-Built datasets and presentations evaluating blockchain feasibility in banking and financial services
Education
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- (Specialist) BA, Honours, Political Science and GovernmentUniversity of TorontoSep 2015 - Jun 2019 (3 years 10 months)
Awards
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- Ontario Scholars AwardGovernment of OntarioFor academic excellence in an Ontario High school for achieving an A-range GPA.
- St.Michael's College Entrance ScholarshipUniversity of TorontoReceived University of Toronto St. Michael’s college entrance scholarship upon Admission.