Aaron Jones

Head of Marketing Operations Technology

Collectors

Apr 2026 - Current (5 months)

Vice President Marketing

LA CLIPPERS

Nov 2025 - Apr 2026 (6 months)

Associate Vice President - Sports & Media Marketing

EXL

Nov 2023 - Nov 2025 (2 years 1 month)

Mentored a team of 12 marketers and analysts, supporting promotions and skill development in media strategy, channel ownership, and measurement Built and implemented attribution models that improved budget allocation efficiency by 30 percent and informed long-term capital planning Partnered with product, engineering, and analytics teams to launch test-and-learn programs, resulting in a 25 percent improvement in acquisition funnel conversion

Director of Performance Marketing

National Football League NFL

Nov 2017 - Oct 2023 (6 years)

Championed marketing measurement frameworks, incorporating incrementality and attribution modeling to guide investment decisions and validate impact Owned full-funnel marketing performance, from acquisition to retention, delivering a 35 percent lift in conversion rates through A/B testing, landing page optimization, and funnel redesigns Scaled CRM and lifecycle programs across email, push, and in-app messaging, increasing fan engagement by 28 percent and boosting repeat transactions Partnered with product, analytics, and content teams to align campaign strategy with fan behavior, resulting in a 20 percent increase in engagement during offseason windows Built and led a cross-functional team of marketers and analysts, instilling a test-an

Sr Manager, Business Analytics & Optimization

National Football League NFL

Jan 2014 - Nov 2017 (3 years 11 months)

Lead the end-to-end analytics strategy supporting marketing, product, and business operations, with a focus on improving performance, efficiency, and long-term growth. Managed a team of 6 analysts responsible for delivering insights, dashboards, and test results across fan engagement, subscription, and commerce initiatives Built automated reporting infrastructure that reduced manual work by 70 percent and improved visibility into daily KPIs for executive and functional teams Designed and launched over 100 A/B and multivariate tests across web, app, and CRM touchpoints, increasing conversion rates by up to 35 percent and informing campaign strategy Partnered with media and CRM teams to optimize $50 million in annual marketing spend, impr

Sr. Data Analyst - Product and Marketing Analytics

TrueCar Inc

Jan 2011 - Jan 2014 (3 years 1 month)

Analyzed and optimized over $30 million in annual digital media spend across paid search, display, and social, driving a 22 percent improvement in cost per lead and a 35 percent increase in qualified traffic Led the development of marketing attribution models that improved channel efficiency by 28 percent and informed executive decisions on budget allocation and performance forecasting Built automated dashboards and reporting infrastructure in SQL and Tableau to track KPIs across acquisition, retention, and conversion, reducing reporting turnaround time by 60 percent Conducted funnel and cohort analyses that uncovered key drop-off points and retention levers, resulting in a 15 percent lift in user conversion through landing page and emai

Product & Marketing Sr Analyst

eharmony

Jan 2010 - Jan 2011 (1 year 1 month)

Principal Strategic Analyst

Fox Corporation

Jan 2008 - Jan 2010 (2 years 1 month)

Business Intelligence Analyst

Autoweb Inc

Jan 2007 - Jan 2008 (1 year 1 month)

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