Cada helps innovative companies unlock $300K–$3M+ in government grant funding across the US + Canada —without giving up equity, wasting internal time, or gambling on low success rates.
Advisor
Ravenna
Sep 2024 - Current(1 year 11 months)
Co-Founder
Address Guard
May 2024 - Current(2 years 3 months)
Address Guard is a global address, email and phone verification platform with a robust set of advanced workflows that go beyond just verification.
Thousands of brands trust Address Guard to prevent bad customer data, which causes failed deliveries, shipping delays and wasted time & money on fixing distribution logistics.
VP, Sales and Customer Success
Zapier
Aug 2022 - Aug 2024(2 years 1 month)
Grew Sales, Customer Success, Channel, and RevOps @ Zapier. Led the initiative to expand upmarket, 5x'ing ACV over a 2 year period.
Head of Sales, Corporate & Sales Development
Asana
Dec 2021 - Mar 2022(4 months)
Led a team of 125+ across SDR, Commercial & Mid-Market functions across North America. Ran GTM planning, alignment, and kickoff into new year. Hired and onboarded 2 Directors.
T
Founder
The Wonder Years
Jul 2021 - Current(5 years 1 month)
Education based projects focusing on K-12, including:
-Elementary school online curriculum
-Virtual teacher summit supporting continued education
-Spelling activities & games application (sold)
Head of Commercial & Mid-Market Sales - North America
Asana
Feb 2021 - Dec 2021(11 months)
Built the Commercial + Mid-Market teams @ Asana - grew the team to 9 managers and 53 reps by end of year. Served as interim lead for Enterprise East segment from Feb-July.
Head of New Business Sales - North America
Asana
Feb 2020 - Jan 2021(1 year)
Built the Mid-Market and Enterprise New Business teams (500+ employees). Developed outbound motion to increase size of initial deals. Increased ACV by 96% across both teams. IPO'd in September.
Head of Mid-Market Sales - North America
Asana
Aug 2019 - Feb 2020(7 months)
Scaled Mid-Market North America sales @ Asana. Hired and onboarded two managers. Ended FY20 as the top performing team globally across sales.
Manager, Mid-Market Sales
Asana
Aug 2018 - Aug 2019(1 year 1 month)
Transitioned team's focus from inbound to outbound, moving further upmarket, and closing larger deals. Consistently exceeded targets across rep + team quotas (126% team attainment in first year). Tripled size of team in year one.
Mid-Market Account Executive
Asana
Jan 2018 - Aug 2018(8 months)
Responsible for selling into Mid-Market segment (up to 2000 employees). 144% quota attainment in role. Piloted and built Experiments team @ Asana. Conducted interviews for new sales candidates and served as mentor to help onboard new hires.
Corporate Account Executive
Box
Oct 2015 - Nov 2017(2 years 2 months)
Founding member of first closing sales role; helped build out two new teams in Austin office. Promoted into new role in first year, spending 25% of time onsite with customers and developing field sales skills in the Austin territory. Received President's Club Award for sales performance in segment (reserved for top 10% of salespeople). Interviewed, selected, and onboarded seven candidates and manager for Austin sales team.
Founder & CEO
Brick Road Music
Aug 2014 - Oct 2015(1 year 3 months)
Founder of product that provides review-based recommendations for booking shows between venues and musicians. Negotiated and closed strategic partnerships to aid official launch of product. Acted as product manager to create working prototype for beta testing.
Sales Associate
Signpost
Sep 2013 - Apr 2014(8 months)
Responsible for selling SaaS into SMB customers. Consistently one of the top five sales reps in the company’s Denver location. Achieved 154% of quota in the last four months of employment. Selected as a mentor for newly hired reps.