Ricardo Rafael Rodrigues

Hello!

I’m a passionate marketer with a multidisciplinary background that merges creative thinking, data analysis, and a problem-solving mindset. I specialize in Growth and Performance Marketing across EMEA markets.

As Senior Performance Marketing Manager at Tonic, I have successfully managed and optimized high-impact campaigns that delivered strong, scalable growth across key markets:

👉 Achieved an all-time high in new registrations (+283% MoM, +85% YoY) while reducing CPR by 44%—in our most mature market (Portugal, Jan 2025).

👉 Expanded new registrations by +40% YoY while maintaining a controlled 15% CPR increase ( Spain, 2024).

👉 Achieved the strongest quarter in user acquisition since 2022 in new registrations while keeping CPR stable (Italy, Q4 2024).

👉 Achieved +12% YoY growth in new registrations — despite a 69% reduction in investment (Spain, 2023).

👉 Reduced cost per incremental engagement action (IEA) by 80% and increased IEA volume by 150%—enhancing paid engagement performance (2023).


Previous Experiences:
👉 Developed award-winning go-to-market strategies for multiple product brands
👉 Built and led a high-performing marketing team known for its collaborative and results-driven culture.

I’m committed to continuous learning and have completed the Reforge Growth Series, which has further enhanced my expertise in retention, acquisition, monetization strategies, and growth models.

Feel free to reach out to discuss how I can contribute to your team! 🚀
Stay strong!