Marketing lead for one of the largest PoS validators with over 1M ETH and $3.5B assets staked. In my role at stakefish, I focus on: - Campaigns and content marketing to build brand trust and drive new stakers - Partnerships to increase brand visibility and attract new stakers
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Director, Strategy
Planet Me Productions
Dec 2019 - Jul 2021(1 year 8 months)
• Designed business infrastructure, including website design, social media strategy and execution, customer acquisition, multi-media advertisement development, and go-to-market with a new IP
• Developed bespoke collateral content
• Grew ~100,000 social media followers
• Grew ~10,000 pre-go-to-market customers
• Developed critical partnerships across multiple channels to drive synergistic profitability
• Launched business into nearly 100% automated growth model
Sales Ops Analyst
PDI Technologies
Jan 2018 - Dec 2019(2 years)
• Assisted the sales and marketing groups by compiling and delivery standard reports on a recurring and ad-hoc basis, implement sales related processes, tools and technology to support the organization’s business goals.
• Synthesized multiple instances of Salesforce
• Redesigned content for all Product collateral
• Drove continuous improvements of sales processes and procedures, coordinated and maintained sales territory changes and organizational charts
• Coordinated, delivered and updated sales training curriculum
• Assist in other projects and day-to-day sales operations tasks as the need arises
• Extracurricular (nights & weekends): tackled the largest Sales Operations initiative in 2019 by managing and executing the identification and
Marketing Analyst
PDI Software
Apr 2017 - Dec 2017(9 months)
Develop and maintain lead generation contact information, plan and execute social media campaigns, call prospects, assist with marketing campaign development and execution, develop written communications to customers and prospects, analyze data, implement Salesforce, website maintenance and development, work with the sales team to grow revenue, monitor lead follow-up activity, identify strategic partnership opportunities.
Business Development & Marketing Manager
Firestream WorldWide
Oct 2016 - Apr 2017(7 months)
(ACQUIRED BY PDI TECHNOLOGIES)
• Developed and refined content-based marketing strategy that directly influenced a 30%-year-over-year growth in Sales through a 105%-year over-year growth in new opportunities pipeline
• Redesigned Company Website
• Redesigned Product Marketing Collateral
Education
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International Studies, Faculty of Philospohy and Letters
Universidad Nacional de Cuyo
Jan 2014 - Dec 2014(1 year)
Studied abroad at the Universidad Nacional de Cuyo in Mendoza, Argentina in the fall semester of 2014.
Bachelor of Arts (B.A, International Relations & Spanish
Baylor University
Jan 2011 - Dec 2015(5 years)
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Minnetonka High School
Minnetonka High School
Jan 2007 - Dec 2011(5 years)
Projects (professional or personal)
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