Ray Menocal

Ray Menocal

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Vice President, Dealer Marketing
United States

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work
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Résumé

Jobs verified_user 0% verified
  • OPENLANE
    Vice President, Dealer Marketing
    OPENLANE
    Feb 2020 - Current (6 years 7 months)
  • CDK Global
    Vice President of Marketing, North America / Vice President, Product Marketing
    CDK Global
    Jan 2016 - Feb 2020 (4 years 2 months)
    In 2016 I spearheaded product marketing and was rapidly promoted to VP of North America marketing. As a customer-centric leader with a passion for operationalizing marketing strategy, I now oversee a $230M sales plan and lead all go-to-market activities for the $2B North American portfolio. I initiated an evolution to a data-driven organization, establishing and providing metric targets to better equip sales and marketing teams for success. - Revenue and Growth: Outperformed sales plan 110%–130% in leadership term, eliminating $3M in expenses and delivering >$250M in sales plan for the 2019 fiscal year. - Data Analytics: Introduced a data-driven marketing approach, utilizing an account-based approach, and targeting specific customers mor
  • CDK Global
    GM, Fixed Operations Product Suite
    CDK Global
    Jan 2012 - Jan 2016 (4 years 1 month)
    After my success in international marketing and strategy, I was rapidly recruited to oversee all P&L functions and acquire and lead a new product suite that automates the customer service experience. My strengths in customer management afforded me the role of leading high-impact negotiations, operationalizing all go-to-market strategies, cutting costs, and exceeding revenue targets. - Strategic Planning: Orchestrated fixed ops workflow product suite acquisition, resulting in >$30M in revenue and >2500 customers in the first 5 years. - Negotiation: Led multimillion-dollar enterprise agreement with Ford Motor Company to white label CDK’s fixed ops product suite into the Ford dealer network. Expected to deliver >$20M in revenue and >$10M i
  • CDK Global
    Sr. Director, Global Strategy and Pricing / International Marketing and Strategy
    CDK Global
    Jan 2007 - Jan 2012 (5 years 1 month)
    As a result of successfully restructuring the pricing portfolio, I was recruited to lead the strategy team. I accepted the challenge to address the shrinking customer base as dealerships were decreasing. I applied my pattern of success, first evaluating areas where dealerships were spending money and creating solutions to maximize revenue despite market obstacles. Shortly after, I transitioned into the international marketplace, overseeing 100+ countries and >$500M in revenue. - Acquisitions: Laid the foundation to enter the digital advertising market through a strategic acquisition, expanding the future market share and generating $400M in revenue. - Global Strategy: Executed and led an aggressive marketing plan to establish CDK in China
  • CDK Global
    Director, Strategic Pricing and Analysis
    CDK Global
    Jan 2004 - Jan 2007 (3 years 1 month)
    Being data-driven and having a knack for understanding business operations, I began to gravitate toward leadership roles that would allow me to put these strengths to use. As a director, I executed all critical functions of pricing management with annual revenue of approximately $1B. In order to better compete with low-market providers without degrading premium products, we developed a competitive pricing strategy. - Go-to-Market Strategy: Restructured pricing portfolio and strategy, transitioning from a hardware model to a SaaS software model. Collaborated with key sales teams nationwide, acquiring sponsorship from the heads of marketing and North America operations. Led cross-functional team progressively managing process changes for an
  • Motorola Mobility
    Motorola - Global Business Operations Manager / Global Pricing Manager
    Motorola Mobility
    Jan 1999 - Jan 2004 (5 years 1 month)
    Targeted for my unique understanding of business operations, I was recruited to address shrinking market share. In this role, I developed alternative business models and long-term planning, establishing Motorola Messaging Express. I was rapidly promoted to strategic pricing to join 20+ pricing strategy team members, supervising the Korean and Latin American markets. - Go-to-Market Strategy: Increased market share >10% in a 12-month period. - Pricing: Re-engineered global pricing process, offering incentives to sales teams and introducing yield management to the organization. Yielded 15%–20% revenue growth.
Education verified_user 0% verified
  • Florida International University
    Masters, Business Administration
    Florida International University
  • University of Florida
    Finance, Business
    University of Florida
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