Scott Robinson

Scott Robinson

About

Detail

Founder/CEO at FreshForm. Experience Design & Innovation Leader (CX). Digital Product Designer (UX, UI). Community Builder (SD/TJ). AI Optimist.
San Diego, California, United States

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Résumé

Jobs verified_user 0% verified
  • Don Norman Design Award DNDA
    Head of Alliances
    Don Norman Design Award DNDA
    Feb 2026 - Current (6 months)
    I'm leading the creation of a global coalition advancing Humanity-Centered Design (HCD+) The systems shaping our world (AI, automation, digital infrastructure, climate response, governance) are moving faster than the human principles meant to guide them. The Alliance for Humanity exists to close that gap. We are establishing a global coalition of universities, foundations, corporations, NGOs, cities, and leading practitioners united around one purpose: to ensure that the systems shaping society enhance human dignity, well-being, and long-term flourishing; not just efficiency or profit.
  • Credo AI
    Advisor
    Credo AI
    May 2020 - Jun 2024 (4 years 2 months)
    First design advisor for Credo AI, working closely with the founder and CEO, Navrina Singh, on an ambitious mission to govern AI for the betterment of humans. Credo AI has pioneered the concept of AI governance making it accessible, easier, and faster for companies to demonstrate responsible AI practices and unlock innovation. Taking a very hands-on advisory approach and infused design in every stage of the strategy, we performed discovery research, develop personas and an ICP, co-created early product prototypes, conducted hundreds of user interviews, helped onboard and collaborate with first employees, and even wrote, prototyped and recorded the first-ever sales demo. In four short years (as of July 2024) Credo AI has gone from one i
  • Design Leadership Forum
    Member
    Design Leadership Forum
    Jul 2018 - Dec 2024 (6 years 6 months)
    The Design Leadership Forum’s mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We are 4,500+ strong and strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.
  • Design Forward Alliance
    President, Board of Directors
    Design Forward Alliance
    Jun 2016 - Dec 2020 (4 years 7 months)
    I'm honored to be the founding president of a non-profit advocacy group representing designers of brands, products, environments, services, experiences and systems. The mission of the Design Forward Alliance is to create a unified effort that promotes the value of professional design and design thinking for better outcomes in business, education, government and the San Diego community. Prepared the organization to spearhead the bid to become the first bi-national region to become the World Design Capital, designated every two years by World Design Organization (WDO)® to recognize a city’s (region's) innovative use of design to strengthen economic, social, cultural and environmental development. San Diego-Tijuana World Design Capital wil
  • San Diego AMA
    Board Member, VP of Corporate Engagement
    San Diego AMA
    Feb 2016 - Jun 2017 (1 year 5 months)
    The San Diego chapter of the American Marketing Association (AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. Envisioned and led the first two years of the State of Marketing Report in collaboration with Q2 Insights.
  • FreshForm
    Founder and CEO
    FreshForm
    Jan 2001 - Current (25 years 7 months)
    •  Founded FreshForm in 2001 • Advocate for better customer/user experience and usability • Lead consultancy growth and client relationships •  Drive strategy and innovation in the following industries: - Technology (SaaS and Enterprise Hardware) - Health & Wellness (Life Sciences and BioTech) - Higher Education (Universities and EdTech) - Financial (Banking and FinTech) - Hospitality & Tourism (Retail & Visitor Destinations)
  • P
    Senior Product & Digital Designer
    PayMyBillscom An Idealab Company
    Oct 1999 - Jan 2001 (1 year 4 months)
    All-in-one bill payment service that allowed customers to easily receive, pay and organize all their bills online. PayTrust acquired Idealab start-up, PayMyBills.com, in 2000 and is now operated by Intuit. Worked with product managers, engineers, marketers to develop user-centered designs for one of the first finTech companies developed in the first .com bubbles. Wore multiple UX and marketing design hats - information architecture, user interface design, visual design, usability testing and more.
  • KFMB
    Web Designer, New Media Division
    KFMB
    May 1999 - Oct 1999 (6 months)
    • Information architecture, user interface design, and advertising for with two radio stations (760am and Star 100.7) and television (CBS8, formerly News8). •  Participated in the planning and launch of ShowMeSanDiego, a city guide for the San Diego community. •  Worked closely with account executives in advertising and interactive strategy
  • Maxwell Technologies
    Web Designer
    Maxwell Technologies
    Jun 1997 - May 1999 (2 years)
    Created user interface designs for the first-ever online traffic maps and various educational software products.
  • The Daily Aztec
    Art Director
    The Daily Aztec
    Jan 1996 - Jun 1997 (1 year 6 months)
    Started as a production designer and moved to art director for one of the largest student-run University newspapers in California.
Education verified_user 0% verified
  • San Diego State University
    BA, Art - Graphic Design + Business - Marketing
    San Diego State University
    Jan 1992 - Jan 1997 (5 years 1 month)
  • Mira Mesa High School
    Mira Mesa High School
    Mira Mesa High School
    Jan 1988 - Jan 1992 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.