Took a B2C SaaS utility from zero to profitability and into the global top-5 by revenue over 2.5 years. Own paid acquisition, CRM/email, and CRO — scaling growth through a structured A/B testing process.
Performance Marketing Team Lead
Skelar
Dec 2024 - Current(1 year 10 months)
PPC Specialist
Skelar
Oct 2023 - Dec 2024(1 year 3 months)
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Digital Marketing Specialist
Ludi Digital
Jan 2021 - Oct 2023(2 years 10 months)
Got extensive experience of working with e-com vertical in Facebook Ads and Google Adwords platforms. My responsibilities are: - creation and implementation of PPC strategy; - preparation and execution of advertising campaigns; - development of creative marketing strategies and advertisements; - copywriting; - website auditing; - hypothesis testing; - cooperation with departments; - communication with top management; - preparation of reports.
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PPC Specialist (Remotely)
Simtu
Feb 2020 - Nov 2020(10 months)
Worked on a project оf the renovation of apartments, engaged in campaign settings, reporting.
Junior PPC Specialist
freelance
Nov 2019 - Aug 2020(10 months)
Education
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Деловое администрирование, менеджмент и ведение бизнеса
National Technical University of Ukraine Kyiv Polytechnic Institute