Director, Digital Marketing
The Proactiv Company A Division of Nestlé Skin Health
May 2016 - Dec 2017 (1 year 8 months)
Nestlé Skin Health acquired a majority stake in Proactiv to form The Proactiv Company, focused on the global acne market. The venture will unite Nestlé Skin Health’s science-based innovation and expertise in skin health with Guthy|Renker’s consumer insights and digital expertise under the Proactiv brand, the world’s leading non-prescription acne brand.
Director of Marketing for the Digital Acquisition team, responsible for sales growth and development of the Proactiv brand and it's various products. I oversee a team of 3 talented marketers, executing strategies to increase traffic, sales, and revenue through digital advertising mediums. My team is responsible for the majority of digital marketing budget, executing campaigns across Paid S