Dan Silver

Dan Silver

About

Detail

VP, Global Marketing
New York, United States

Timeline


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Job
school
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Résumé


Jobs verified_user 0% verified
  • CreativeX
    VP, Global Marketing
    CreativeX
    Jun 2025 - Current (1 year 5 months)
  • Argentum  Co
    Founder
    Argentum Co
    Sep 2023 - Current (3 years 2 months)
    Marketing & Consultancy Services for B2B Technology Companies. Clients include: Xurrent (Xurrent.com), Big Happy, Inc. (BigHappy.co), Nuvue (HelloNuvue.com), Screen Genius (ScreenGeni.us)
  • Session AI
    Chief Marketing Officer
    Session AI
    May 2022 - Sep 2023 (1 year 5 months)
  • GroundTruth
    Senior Vice President of Marketing
    GroundTruth
    Apr 2020 - May 2022 (2 years 2 months)
    (Company acquired by Zero-To-One.AI)
  • GroundTruth
    Vice President of Marketing
    GroundTruth
    Oct 2017 - Apr 2020 (2 years 7 months)
  • GroundTruth
    Senior Director of Global Marketing
    GroundTruth
    Jan 2016 - Oct 2017 (1 year 10 months)
  • GroundTruth
    Director of Sales Marketing
    GroundTruth
    Dec 2013 - Jan 2016 (2 years 2 months)
  • PlaceIQ
    Director of Marketing
    PlaceIQ
    Nov 2012 - Dec 2013 (1 year 2 months)
    (Company acquired by Precisely). Headed the marketing department and accelerated revenue growth 10x. Introduced the transformative Place Visit Rate® (PVR®) KPI and established PlaceIQ as pioneers in location data & intelligence.
  • dataxu
    Senior Marketing Manager, New Products
    dataxu
    Dec 2011 - Nov 2012 (1 year)
    (Company acquired by Roku) Developed, implemented and managed the marketing and lead generation for DataXu's Video, Mobile, Brand and Social product suite consistently exceeding revenue targets. Spearheaded analyst relations and helped DataXu achieve the #1 ranked DSP in the 2012 Forrester Wave report.
  • Spongecell Part of Flashtalking
    Senior Marketing Manager
    Spongecell Part of Flashtalking
    Jan 2010 - Dec 2011 (2 years)
    (Company acquired by Mediaocean) Led marketing and developed strategies that contributed to a 400% revenue increase, achieving a top rank in Inc 500's fastest-growing companies in 2011.
  • Seiden
    Digital Media Supervisor
    Seiden
    Mar 2008 - Jan 2010 (1 year 11 months)
    Pitched, won and executed the digital media plan for Bayer A1CNow+.
  • Seiden
    Account Executive
    Seiden
    Jun 2006 - Mar 2008 (1 year 10 months)
    Steered the management of the agency’s premier account, Weight Watchers, ensuring efficient client-agency relations.
  • Mccann Erickson
    Copywriter
    Mccann Erickson
    Jun 2004 - Jun 2006 (2 years 1 month)
    Developed national print and TV campaigns for notable brands and played a pivotal role in winning the Intel business.
Education verified_user 0% verified
  • Scarsdale High School
    Scarsdale High School
    Scarsdale High School
  • Lehigh University
    Bachelor of Science - BS, Marketing
    Lehigh University
    Jan 2000 - Jan 2004 (4 years 1 month)
  • Lehigh University College of Business
    BS, Marketing
    Lehigh University College of Business
    Jan 2000 - Jan 2004 (4 years 1 month)
Publications verified_user 0% verified
  • T
    The dark age of data suspicion is giving way to a new age of data transparency
    The Drum Mar
    In today's tech renaissance, data is everywhere and it seems like it can do everything. It flows in torrents from tens of billions of connected devices and empowers brands to offer truly customized advertising, marketing, and customer service. But does data have a dark side?
  • G
    Why Location Targeting is Key for Both Local and National Brands
    GeoMarketing Oct
    Brands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth's Dan Silver.
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