Arabic–English native, Francophone by education, and beginner in Spanish, I’ve had the chance to grow up between cultures and travel widely. This made me curious about pretty much everything and open to different ways of seeing the world. I’m drawn to strategy because it’s where clarity meets creativity: understanding people, simplifying complexity, and turning insights into stories that resonate. I like to keep an eye on what’s changing (trends, tools, conversations) and use it to craft strategies and presentations that feel both sharp and human. CV + PORTFOLIO : https://drive.google.com/drive/folders/1BGFvQSFmYxTnKE5HT6ZQsRImDcHuSorL?usp=sharing
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Jobs
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Creative Strategist
Amplify
Sep 2025 - Current(1 year 1 month)
Creative Strategist
PAVILLON NOIR
Sep 2023 - Sep 2024(1 year 1 month)
Working hand in hand with the head of strategy & event team on clients such as : Levi's, Ubisoft, On Location, Jimmy Choo, Danone.. - Brainstorming and developing creative starters for product launches, campaigns and events - Elaborating creative briefs - Benchmarks and analysis - Creative writing : concepts and manifestos
Assistant Project Manager
Havas Worldwide Paris
Sep 2022 - Sep 2023(1 year 1 month)
KFC Paris : Involved in production support: client coordination, team collaboration, and follow-up on deliverables. Also contributed to: - Veolia - RATP
Assistant Producer
Yes Theory
Jan 2022
Helping out with the production of the film "Project Iceman".
Volunteer
neya
Jun 2021 - Jul 2021(2 months)
Assistant Project Manager
PAVILLON NOIR
Nov 2020 - Feb 2021(4 months)
Clients - Amnesty International - Maje - Elaborating strategic recommendations - Brainstorming - Trend research
Video Editor
MO4 Network
Jun 2017
Education
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Copenhagen Business School — Exchange semester
Copenhagen Business School
Jan 2022 - Dec 2022(1 year)
Sup de Pub - Groupe INSEEC — Communication and Media Studies