Daniel Rodríguez Fierro

Marketing Director

Kontempo

May 2023 - Current (3 years)

Leading all branding and marketing efforts at Kontempo. Our mission: boost brand visibility, engage customers, and establish credibility in the payments, credit, and collections market for businesses. Focused on branding and content marketing to enhance customer acquisition and retention, positioning Kontempo for the next level.

Creative Consultant

Trendsetera

May 2023 - Current (3 years)

Specializing in crafting and executing integrated marketing strategies for top brands in key Mexican industries (technology, food, fashion, finance, and entertainment). My main focus is on creating clear, creative, and cohesive messages that resonate with the audience. I collaborate closely with leading brands, introducing inventive ideas and stories to establish connections that go beyond traditional communication and marketing.

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Actor en Mamma Mia

Teatro de los Insurgentes

Jan 2023 - Current (3 years 4 months)

Parte del elenco de la nueva producción de Mamma Mia en México, presentada en el Teatro Insurgente. Desempeño el papel tanto en el elenco principal como en el rol de cover del personaje Sky.

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Marketing Content Manager

Konfo

Oct 2021 - Feb 2023 (1 year 5 months)

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Content Lead

Konfo

Apr 2021 - Oct 2021 (7 months)

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Co-Founder & Head of Marketing

Akampa

Aug 2020 - Current (5 years 9 months)

Co-founded Akampa: the first online camping marketplace company in Mexico that offers outdoor stays and camping experiences. Just two months after our official launch we have more than 7.3k website visits, and more than 4k followers on our social channels.

Social Media Senior Associate LATAM & Spain

WeWork

Jan 2020 - Apr 2021 (1 year 4 months)

Contributed to the creation and implementation of more than 25 global content strategies across the Latin American markets. Collaborated with Growth and Product teams, as well as agency-side, to supervise timeline, budget, and curation for our content productions. We achieved outstanding engagement peaks, which grew our follower base by 112%. For instance, “Member Stories” focused on story video productions for customer success accounts. This project increased our brand loyalty and drove business growth in our enterprise portfolio by 20% in one year.

Social Media Associate LATAM

WeWork

Sep 2018 - Jan 2020 (1 year 5 months)

Contributed to the creation and implementation of more than 25 content strategies to leverage our brand presence in the five new markets we opened in one year (Guadalajara, Monterrey, Medellín, Barranquilla, and Santiago). Consolidated and executed the social media regional strategy which grew our Latin American followers base to 500k+ in 14 months.

Public Affairs Intern

WeWork

Jun 2018 - Sep 2018 (4 months)

Production Assistant

OCESA

Feb 2018 - May 2018 (4 months)

Coordinated seven production video guides to help more than 100 crew members, within the international production team and internal stakeholders, prioritize and learn efficient production solutions for the musical theatre show: “Les Miserables”.

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Marketing and Communication Coordinator

Causa en Común

Nov 2017 - Feb 2018 (4 months)

Lead on developing the digital and media strategy across the four main channels, Youtube, Twitter, Linkedin and the press to build brand awareness and achieve our fundraising goal. We accomplished five new partnerships between NGOs and government institutions.

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Creative Coordinator

Hub iLab

Jan 2017 - Oct 2017 (10 months)

Marketing and Creative consultant for the "iLab Entrepreneurship Program" in partnership with companies such as AT&T and Walmart Foundation. In 4 months, we surpassed our goal by 125% with more than 1000 applicants from all over the country.

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Voluntario

Hogar y Futuro AC

Jun 2015 - Jul 2015 (2 months)

Campaign coordinator "Un Puente de Posibilidades para todos" which attracted more than 100 potential donors, thus achieving our objective: offering a better and brighter future to the children as they find a new family.

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Asistente de Producción

Tango Producciones

Jun 2013 - Dec 2013 (7 months)

Production Assistant at the launch of the Huawei P10 Production assistant at the "Christmas Lights" event at Chapultepec Castle.

Daniel Rodríguez Fierro

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