Nicole Price

Nicole Price

About

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Global Marketing Leader, Ex-AWS, Product Marketing, Industrial AI and Education Expert
Pearisburg, Virginia, United States

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Résumé


Jobs verified_user 0% verified
  • Augury
    Director of Product Marketing
    Augury
    Jul 2026 - Current (4 months)
  • Augury
    Sr. Manager, Product Marketing
    Augury
    Oct 2025 - Current (1 year 1 month)
    At Augury, I own the positioning, messaging, and PMM strategy for a portfolio of machine health and predictive maintenance solutions used by the world's leading manufacturers. My work sits at the intersection of product, revenue, and customer insight, translating complex technical capabilities into narratives that resonate with executives, reliability engineers, and the operators in between.
    I'm especially focused on how product marketing creates durable differentiation in technical B2B markets, where the gap between what a product does and what a buyer values is where deals are won and lost.
  • T
    Co-Founder
    The Price Group Realtors LLC
    Jan 2023 - Current (3 years 10 months)
  • E
    Co-Founder and Chief People Officer
    Eartha Developers LLC
    May 2019 - Current (7 years 6 months)
  • Amazon Web Services AWS
    Global Marketing Leader, Education Programs
    Amazon Web Services AWS
    Apr 2021 - Oct 2025 (4 years 7 months)
    Responsible for Driving Global AWS Education Growth with Integrated Marketing Strategies — Global Impact, 10K→2M+Learners in 4 Years

    Oversee a diverse portfolio of go-to-market initiatives, including B2B partnerships with 6,600+ higher education institutions and 200+ industry collaborators, B2G engagements with government-funded programs, and B2I online learning offerings delivering AWS Cloud and GenAI content and curriculum.

    What I do:
    Messaging & Positioning – Craft clear, differentiated, and impactful messaging that highlights customer success, industry trends, and unique value propositions.

    Market Growth & Business Impact – Lead targeted marketing initiatives that build brand awareness, drive adopt
  • Pearson
    Product and Solution Specialist - Institutional Success and Employability Solutions
    Pearson
    Jun 2019 - Apr 2021 (1 year 11 months)
    • Manager of Marketing Coordinator position
    • Liaison between our product teams, marketers and national sales force of over 200 sales professionals and leaders
    • Experienced relationship and consultative sales training lead
    • Develop and execute a strategic marketing campaign to launch an innovative learner and career success platform
    • Partnering with institutions to help learners align academic and career goals
    • Establish digital credentialing implementation
    • Connect to customers and employer partners to help build a pipeline
    • Collaborate in a matrix organization to execute complex internal and external campaigns
    • Work closely with customers to analyze institutional needs and solve for effective
  • Pearson
    National Field Marketing Manager - Business
    Pearson
    Jun 2017 - Jun 2019 (2 years 1 month)
    In collaboration with Campaign, Strategic and Product marketing teams, conceptualizes and develops multi-channel/multi-audience integrated marketing campaigns and assets to enhance brand and product awareness that focus on the crucial communication, training, and resources to support the sales organization.
    Continuously analyze, track and evaluate key activities around product success, implementation, and awareness.
    Budget management for all aspect of sales enablement, including digital and traditional collateral, events, conferences, expenses, and national sales travel.
    Managed and executed field marketing campaigns through new product launches of several successful teaching and learning tools for the higher education market
  • Pearson
    Educational Solutions Consultant
    Pearson
    Jan 2011 - Jun 2019 (8 years 6 months)
    Regional Trainer ~ 2014/2015
    Teaching Circle Leader - Educating/Collaborating with peers on "Branding Yourself"
    Applications Advisory Council Member ~ 2013 - Present

    Goal Achiever - 2015
    Technology Growth - 2014, 202.3% to Goal
    Top Performer/Goal Achiever ~ 2013, 110.2% to Goal
    Goal Achiever ~ 2012, 104.7% to Goal
  • Y
    Media Sales Consultant/Account Executive
    Yellowbook
    Jan 2007 - Jan 2011 (4 years 1 month)
    Hired to develop and present diversified marketing strategies for clients in Central and SW VA.

    President's Club Gold Circle Winner, 2008, top 10% of 4000+ Sales Reps
    President's Club Platinum Circle Winner, 2007, top 5% of 4500+ Sales Reps
    Rookie of the Year, 2007
    Currently writing 125% to Net Revenue/Increase Objective
    Responsible for cold calling and making effective sales presentations to potential clients
    Responsible for maintaining client relationships beyond the sale
    Promoted to Account Executive in October 2008
    Consistently Ranked #1 Account Executive in Market
    Currently serving as Market Mentor for New Hires
  • P
    Sales & Marketing Manager
    Professional Catering Inc
    Apr 2006 - Jan 2007 (10 months)
    Hired to increase sales and to initiate new marketing strategy.

    Successfully generated over $75,000 in new sales for company
    Responsible for sales presentations to potential clients
    Supervise a workforce of 5-25 employees
  • J
    Instructor
    Jefferson Christian Academy
    Aug 2005 - May 2006 (10 months)
    Responsible for lesson planning and implementation to school standards
    Multi-subject instructor; science, algebra, geometry, French, and
Education verified_user 0% verified
  • Wake Forest University
    Master of Business Administration - MBA
    Wake Forest University
    Jan 2020 - Jan 2022 (2 years 1 month)
  • Virginia Tech
    Bachelor of Science (B.S, Management
    Virginia Tech
    Jan 2000 - Jan 2004 (4 years 1 month)
    Leadership Minor
    Entrepreneurship, Innovation, and Technology Concentration
Projects (professional or personal) verified_user 0% verified
    This is a community-created genome.