Marketing Operations Manager
Top Hat
Apr 2014 - Jun 2015 (1 year 3 months)
In my time at Top Hat I served as an Account Executive, an Account Director, Marketing and Sales Management, and Operations Management. Over my time at the company it grew from 20 to over 120 employees. Key accomplishments are listed below.
-Implemented Hubspot and Salesforce with a 40 person sales team.
-Later implemented Marketo.
-Designed and implemented inbound scoring system, MQL queue, and qualification process
-Designed and built lead nurturing programs and sales funnel process.
-Grew Marketing team from myself and a part time exec to 6 full time marketers.
-Marketing attributed revenue accounted for a 35% increase in revenue in Q3 2014.
-Marketing attributed revenue accounted for a 40% increase in revenue in Q4 2014