Rocio Bernabei

Talent Growth Specialist

MAVI

Apr 2026 - Current (3 months)

Change Managment Senior Analyst

accenture

Feb 2025 - May 2025 (4 months)

Contract concluded to address urgent family matters that require assistance overseas. I joined Accenture's Gen AI team to drive adoption of Amethyst, an internal AI tool built for 800,000+ employees. I quickly learned that the biggest challenge wasn't the technology itself, but getting people to trust and use it effectively. My role centered on making Amethyst work for real workflows across global teams. I partnered with ML teams to refine LLMs and supported the creation of AI agents for internal processes, ensuring they were genuinely useful for business contexts. I developed practical transformation roadmaps that helped teams navigate AI integration by creating communication campaigns, documentation and training that increased tool ado

SaaS Training Specialist

Avature

Jun 2021 - Jan 2025 (3 years 8 months)

I spent nearly four years at Avature helping organizations maximize their HR tech investments—being equal parts educator, technical partner, and problem-solver! One of my proudest achievements was co-creating Avature's global certification program with the team. I led program enhancements and metric monitoring, maintaining a 4.2 out of 5-star rating as we scaled to 500+ certified users yearly across the globe. I worked hands-on with SaaS implementations, supporting clients alongside consulting teams as they rolled out ATS, CRM, onboarding, and custom solutions. I ran alignment sessions to understand their workflows, helped navigate solution complexity, and delivered role-specific training that increased adoption and reduced support ticket

Senior Training And Development Specialist

Avature

Jun 2021 - Jan 2025 (3 years 8 months)

- Supported end-to-end SaaS implementation projects, including training, system testing, and user adoption strategy. - Designed and delivered role-specific training (virtual & in-person), increasing adoption by 20% and reducing support needs. - Configured Avature solutions to reflect team workflows and data model. - Collaborated on project planning, aligning technical setup with business goals. - Identified upsell opportunities by equipping internal teams with the right product knowledge and client insights.

Social Mediaa Manager

MIRROR

Apr 2020 - Feb 2022 (1 year 11 months)

During the pandemic, I partner up with my roommate to launch Mirror, a feminine clothing and underwear brand based in Argentina. What started as a way to stay busy and channel our energy turned into a real online business that taught me more than I expected. I took on the marketing and operations side, building our online community from scratch and figuring out how to connect with our audience authentically. I developed content strategies across social media that resonated with women looking for quality and style, and it was incredibly satisfying to watch engagement grow organically as we found our voice. The operational side was a crash course in e-commerce reality: I managed the online store, coordinated shipments, handled logistics, a

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Social Media Manager

Mirror Lingerie

Apr 2020 - Feb 2022 (1 year 11 months)

- Developed and executed marketing strategies for the online community, increasing engagement and brand visibility. - Created content for social media channels, driving consistent growth in audience reach and interaction. - Managed the online store, including product updates, supplier communication, and end-to-end logistics coordination. - Delivered personalized service to clients, enhancing satisfaction and loyalty. - Identified and acted on upselling opportunities, increasing the average ticket size by 20%.

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Retail Store Manager

Soleil

Apr 2019 - Dec 2021 (2 years 9 months)

Managed the store with a hands-on approach, balancing daily operations with a strong focus on people and customer experience. I loved creating a welcoming atmosphere where every visit felt personal—whether helping someone find a meaningful gift or mentoring new team members. By enhancing product presentation and personalized selling techniques, I exceeded sales goals and increased the average ticket by 50%.

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Community Manager

Plaza Motos

May 2018 - Jan 2019 (9 months)

While finishing my PR studies, I landed my first internship at Plaza Motos, Córdoba's biggest motorbike reseller, and got thrown into the world of automotive social media and community management. I was responsible for building and managing their online presence across social media channels, creating content that connected with motorbike enthusiasts in a way that felt authentic to the culture in Argentina. I developed content strategies alongside the Marketing team that balanced promotional posts with community engagement, learning how to maintain a brand voice that was both professional and passionate. The work taught me how to listen to what a community actually wants, respond quickly to questions and comments, and turn followers into

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