Brenda Shee

Brenda Shee

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Head of Outbound Sales
Singapore

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Résumé

Jobs verified_user 0% verified
  • Airwallex
    Head of Outbound Sales
    Airwallex
    Jan 2026 - Current (9 months)
    Commercial & GTM leader with P/L ownership across outbound sales and sales operations. Leading revenue growth, profitability, and scalable go-to-market execution.

    - Second line manager - managing across SDRs, AEs and Salesops function
    - Scaled team & built structure across SDRs, AEs, and front-line managers
    - Built and optimised repeatable outbound GTM motions across key segments
    - Launched offshore sales team and drove experimentation across new verticals and ICPs to accelerate market expansion
  • Airwallex
    Outbound Sales Lead
    Airwallex
    Apr 2025 - Current (1 year 6 months)
    Front line manager managing the AE + SDR function
  • TechUPsg
    Consultant & Advisor
    TechUPsg
    Jun 2020 - Current (6 years 4 months)
    We provide future proof digital solutions for startups and corporations. Some of our services include web development, web design, mobile app development, eCommerce.

    We are passionate about helping individuals, startups, budding entrepreneurs, and small businesses go digital as well as to strengthen the digital capabilities of larger firms. Collectively, we have over 10+ years of experience developing web and digital solutions. We know what works for businesses and our objective is to future proof your business and to support your digital needs.

    TechUP is part of Hitch Tech Pte Ltd
  • Aspire
    Director, Market Expansion
    Aspire
    Jul 2024 - Apr 2025 (10 months)
  • Aspire
    Director, GTM Sales Development (Enterprise & SMB)
    Aspire
    Jan 2023 - Aug 2024 (1 year 8 months)
    - Second line manager to 2 BDR managers
    - GTM and commercialisation of new segments for new business revenue
    - GTM for new country launches in APAC
    - Commercial outbound strategy for new business
    - Build process & introduce new AI tools to boost productivity of team
    - Work across functions (DG, partnership) to build lead gen funnel
    - Build avg monthly pipeline of $xxxK ARR

    🎖️2023 wins:
    1. GTM & launch 3 new segments with $Xmil annualised revenue & $XX mil card for outbound sales team
    2. Grew revenue by xxx% in 23'
    3. Increase avg pipeline per deal by 50% with improved processes and pitches to be efficient with the limited resources (HC, time, product)
  • Aspire
    Lead - Venture Capital Partnerships and Startup Business Development (SEA)
    Aspire
    Jun 2022 - Jan 2023 (8 months)
    - GTM SEA strategy for startup segment
    - Took on additional portfolio of leading partnerships with venture capital firms and accelerators in SEA (excluding ID).
    - Lead discovery and commercialisation of new segments and territories.

    Team:
    - Q3'22 - Acheived 164% revenue above target
    - Q4'22 - Acheived 260% revenue above target
    - Managed a team of 9 reps
  • Aspire
    Startup Business Development Lead (SEA)
    Aspire
    Dec 2021 - Jun 2022 (7 months)
    Promoted to lead the startup BD team of 5 reps.

    Key achievements:
    - Build up consistent pipeline of $Xmil of new business every qtr
    - Launched in new markets, achieving 2.5x above targets
    - QoQ growth for team targets and invidual contributions
    - Team achieve 160% over SQL targets, 165% above qualified revenue pipe
    - Consistent individual revenue contribution of $xxx K every qtr
    - Partnership with leading VCs & accelerators to acquire early stage and growth stage startup logos
  • Aspire
    Regional Business Development
    Aspire
    Mar 2021 - Dec 2021 (10 months)
    TLDR:
    - 1st BD hire, helped scaled key biz metrics by 4x in 6 months
    - Spoke at multiple webinars and events to build top of funnel leads and brand presence
    - Supported market expansion of business account capabilities to Indonesia, 2x above target
    - Covered full sales cycle for new territories to establish concrete usecase for growth
    - Launched new and strategic commercial segments
  • HitchPlanner
    CEO, Co-Founder (Antler -SG6)
    HitchPlanner
    Oct 2018 - Feb 2021 (2 years 5 months)
    Wed-Tech startup. HitchPlanner is an Integrated Wedding Services Marketplace and Wedding Planning Web Application. HitchPlanner seeks to revolutionise the wedding industry by providing users with a seamless and secure platform to plan and book services for their wedding.
    Supported by Enterprise Singapore, Startup SG and mentored by Startup O.
  • Uncharted Group
    Enterprise Sales & Partnerships Lead (Blockchain and Crypto)
    Uncharted Group
    Jan 2018 - Jun 2019 (1 year 6 months)
    Responsibilities: Partnerships, business development, Go to market strategy, product testing, product requirements, marketing & analytics, strategy for internal and external crypto and blockchain projects

    Portfolios Involved:
    UB Ventures - Global early stage venture studio providing blockchain consultancy and end to end development of blockchain projects.
    fidentiaX - International Blockchain powered marketplace for the trading of insurance policies. Raised more than USD$1Million
    Private (Marketplace) - Blockchain marketplace for the trading of purebred race horse shares
  • RHB Banking Group
    Premier Relationship Manager
    RHB Banking Group
    Aug 2015 - Jan 2017 (1 year 6 months)
    Wealth Manager for High Net Worth Individuals. Managed funds of more than USD$40 million AUM.

    Products: Mutual Funds, Insurance, Universal Life, FX, Fixed Income, Structured Products (DCI)
    Business Development: Build strategic partnership with internal and external stakeholders for Business Development.
    Portfolio Management: Structure Portfolios with different investment instruments for High Net Worth Individuals based on their risk profile for short/long term investment goals.
  • K
    Co-Founder
    Kevbrencom
    Jan 2015 - Jan 2016 (1 year 1 month)
    E-commerce startup. Involved in brand conceptualisation, marketing, merchandising, logistics, customer support, web development (wixsite).

    My co-founder and myself had fun working on this side gig. We broke even within 6 months, but have since discontinued the site.
    https://kevbren.wixsite.com/kevbren
  • United Overseas Bank Limited UOB
    Personal Banker
    United Overseas Bank Limited UOB
    Nov 2013 - Jan 2015 (1 year 3 months)
    Business Development: Client On-boarding (Creating and developing various avenues of referrals)
    Account Management: Managing and Developing existing clients and converting into business revenue generators
    Compliance: Perform KYC, Questnet, Norkom, Risk Profiling
    Portfolio/ Wealth Management: Drive revenue generating products according to client's risk profile

    CMFAS Certified: M5, M9, M9a, M1B, HI
  • S
    Team Singapore National Athlete
    Singapore National Olympic Council
    Jan 2007 - Jan 2012 (5 years 1 month)
    Represented Singapore in various international and regional competitions.
    Achievements: 2007 SEA Games (Bronze)
Education verified_user 0% verified
  • Nanyang Polytechnic
    Accounting and Finance
    Nanyang Polytechnic
  • IESEG School of Management
    European Immersion Program
    IESEG School of Management
    IÉSEG School of Management (stands for Institut d'Economie Scientifique Et de Gestion) is a post-bac business school in France, established in 1964 in Lille. This business school is a member of the Université Catholique de Lille, the largest private university in France in terms of student population and endowment. The school has two campuses, one in Lille and one in Paris.

    IÉSEG School of Management is ranked 17th worldwide in 2016 by the international Financial Times in its Master of Management ranking. As a French Grande Ecole and member of the Conférence des Grandes Écoles, IÉSEG is one of the higher education institutions in the country. It has also been awarded three international accreditations : EQUIS, AACSB and AMBA.
  • G
    China Immersion Program
    Guangzhou Panyu Polytechnic 广州番禺职业技术学院
    Immersion programme for International business studies.
  • The University of Queensland
    Bachelor of Commerce (BCom, Double Major (Accountancy & Finance)
    The University of Queensland
  • Massachusetts Institute of Technology
    Fintech Certification, Fintech Future Commerce
    Massachusetts Institute of Technology
    Jan 2016 - Jan 2017 (1 year 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • A
      Gold
      Asian University Games
      Part of the University of Queensland Netball Team
    • S
      National Athlete
      Singapore National Olympic Council
      Represented Singapore and competed on international and national level muay thai competitions
    • D
      SEA Games Bronze Medalist
      DEC
    • R
      Represented Singapore at 2010 World Combat Games
      The first World Combat Games were held in Beijing, China from August 28 to September 4, 2010. 136 gold medals were vied for by 1,108 competitors from all five continents.
    This is a community-created genome.