Head of Product Marketing, Demand Gen & Field Marketing
Actelis Networks
Oct 2009 - Aug 2012 (2 years 11 months)
Actelis built Solutions for ubiquitous broadband delivery. Hired to lead go-to-market responsibilities for complete product portfolio and drive increased channel revenue. Drove multiple successful product launches, pipeline and revenue growth with annual unit shipment exceeding cumulative unit shipment of company lifetime. Responsible for brand recognition, thought leadership (media and industry), market assessment (Ethernet networking, wireless, cloud services, Unified Communications), competitive analysis, field marketing and lobbying state and federal regulators. Results included #1 or #2 ranking by every Analyst that covered Actelis and multi-channel lead generation (web, e-mail, search, social) that doubled sales pipeline from distribu