Head of Product
Socialmetrix
Oct 2012 - Jan 2019 (6 years 4 months)
Socialmetrix was the leading social media listening and analytics platform in Latam. The platform has had hundreds of users from corporate clients such as PepsiCo, MetLife, Citi, and HomeDepot among others. Building products from scratch. From idea to launch, and the continuous lifecycle. I was responsible for: - Roadmap definition - UIUX definition (prototyping, usability testing) - Definition of product metrics and indicators, data visualization, and dashboards considering, social networks' continuous updates and innovations, customer needs, competitive benchmarks, and technical constraints working together with the engineering team. - I've conducted product Marketing initiatives - Recruiting - Worked close with marketing, sales, and clie