As an Ecommerce Operation Executive (KSA) at Al Moallim United Co., I focus on driving digital growth and marketplace expansion for prominent brands such as Coach, Cole Haan, MCM, Camicissima, Liu Jo, and others.
My role includes developing platform-specific strategies, optimizing performance through data-driven campaigns, and negotiating commercial terms with marketplace partners. I also oversee end-to-end e-commerce operations, ensuring efficient fulfillment and high customer satisfaction while leveraging advanced Excel tools for analytics and reporting.
Previously, I served as a Manager at Colour Studio, where I led e-commerce operations and marketplace performance, managing product listings, inventory, and sales optimization strategies. I also worked as a Team Lead at Rholab (Sundai Group), where I supervised operations, handled team coordination, and ensured smooth execution of daily e-commerce activities.
Earlier in my career, I worked as an E-commerce Executive, gaining hands-on experience in order management, customer support, and marketplace operations. Additionally, my experience at Daraz.pk involved managing multi-brand stores, resolving seller issues, optimizing listings, and coordinating with key account managers to improve overall performance.
Currently pursuing an Executive MBA in Logistics, Materials, and Supply Chain Management at Karachi University Business School, I aim to deepen my expertise in e-commerce strategy and management. My entrepreneurial journey as the founder of CatNight reflects my commitment to creating innovative, comfort-focused products for women in Pakistan, blending brand development with operational excellence.