Prerna Kapoor

Founder

Bold Brick Social

Jun 2022 - Current (4 years 2 months)

Strategic Planning: I formulate and execute the overall strategic direction of the agency, encompassing short-term and long-term goals, objectives, and marketing strategies specific to the AEC industry. Business Development: I help in identifying and pursuing novel business opportunities, establish and nurture client relationships, and present agency services to prospective AEC clients. Team Leadership: I construct and lead a team of marketing professionals by recruiting, training, and managing staff to ensure the successful completion of projects and client satisfaction. Client Management: I serve as the primary point of contact for clients in the AEC industry, comprehending their requirements, managing expectations, and ensuring the deliv

Freelance Marketing Consultant

freelance

Jun 2021 - May 2022 (1 year)

- I am a remote marketing consultant and communications strategist who works with EDTech startups, Architects, Designers, Turnkey Fit-Out firms as well as small and mid-sized firms in related fields. - I have a role in developing and creating SOPS for marketing that includes developing and creating content for a broad range of communication strategies with an emphasis on social media, web communications, email marketing, website management and content development, press releases, bylined articles, marketing collateral, outreach programs and everything in between. - Managing public relations programs for my clients in the media and target markets includes constant interaction and networking with trade and mainstream media to ensure methodica

Head, Marketing & Communications

Kaarwan

Apr 2018 - May 2021 (3 years 2 months)

- As the Head of Communications Manager and Marketing with Kaarwan my work was to propel the brand's image through consistent strategies. - I was responsible for everything from brand development to developing internal and external communications and marketing strategies. - Kaarwan is a brainchild of a pool of graduates from Architecture & Planning Dept. at IIT Roorkee. The educational tours and itineraries we curated were unique both inside and outside of India.

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Contributing Feature Writer

Deccan Herald

Oct 2016 - Sep 2018 (2 years)

- I write stories to inform, entertain and persuade my audience. - Researching and presenting the basic and up-to-date facts about the design industry, in a creative and informative manner, holds a substantial part of my published articles.

Head, Content Marketing

Houssupcom

Jan 2016 - Mar 2018 (2 years 3 months)

- Managing and working closely with a community of designers, both in-house and out-house, my key responsibilities are to collaborate on projects with my colleagues, delegate tasks and check for quality and consistency. - I work extensively, along with the core team, in setting up regular design meetups around the country. - As a Content Head, I regulate the entire written content at Houssup, which includes developing content strategy aligned with short-term and long-term marketing targets, collaborating with design teams to plan and develop site content, creating and publishing blogs, writing content for emails and newsletters, PR and external communications etc. Furthermore, I'm partially involved in developing the visual content. (Links

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Internship

Deptt of Urban Planning

Jun 2014 - Nov 2014 (6 months)

- Working under the supervision of the Chief Architect, I was entitled to provide architectural support to the lead architect in the design, selection, coordination, and detailing of architectural materials and systems. - My key responsibilities were to help out the architect either by drawing out the architectural layouts, preliminary sketches, meeting with clients or administering other functions of a project. - I assisted the project architects in construction drawings and other construction projects like educational establishments, healthcare facilities and multi-story residential buildings. - A significant part of my internship required me to work on two-dimensional construction documentation using the software. - To upkeep the records

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