Alejandra Real

Manager Ad Ops

GroupM Nexus

Aug 2022 - Current (4 years 3 months)

Coca-Cola LATAM -Account reception, standardization of processes, creation of formats and QA for manual implementation in DCM and IAS. -Team management and training. -Administrative process management. -Constant contact and communication with the social and programmatic teams of the agencies in each market. -Process improvement. -Organization and distribution of tasks within the team. -Project creation and support.

Manager Ad Ops

WPP Media

Aug 2022 - Current (4 years 3 months)

Coca-Cola LATAM -Account reception, standardization of processes, creation of formats and QA for manual implementation in DCM and IAS. -Team management and training. -Administrative process management. -Constant contact and communication with the social and programmatic teams of the agencies in each market. -Process improvement. -Organization and distribution of tasks within the team. -Project creation and support for the company (mental health committee, visibility committee and management and creation of projects IA agents) and account.

Senior Executive Ad Ops

GroupM Nexus

Apr 2021 - Jul 2022 (1 year 4 months)

2021-2022 Signet (Kay/Kay Outlet/Jared/Peoples/Pagoda/Zales/Zales Outlet) -Constant communication with the buying team and the agency to perform the trafficking process and send the request to the programmatic team. -Quality review of the creatives like video,audios,images and HTML5. -The revision of campaign,placements and budget is done in the Prisma platform to then be sent to the provider. -Use of the Bangle platform of Mediacom for the QA and traffic of the cretivities according to the client, campaign, package and respective placement. Action that will be reflected in the adserver (DCM). -Set up of fligh dates, status, defaults, pixels, wrapping and vpaid elements in DCM. -Download tags according to type of creative and review them,

Senior Executive Ad Ops

WPP Media

Apr 2021 - Jul 2022 (1 year 4 months)

2021-2022 Signet (Kay/Kay Outlet/Jared/Peoples/Pagoda/Zales/Zales Outlet) -Constant communication with the buying team and the agency to perform the trafficking process and send the request to the programmatic team. -Quality review of the creatives like video,audios,images and HTML5. -The revision of campaign,placements and budget is done in the Prisma platform to then be sent to the provider. -Use of the Bangle platform of Mediacom for the QA and traffic of the cretivities according to the client, campaign, package and respective placement. Action that will be reflected in the adserver (DCM). -Set up of fligh dates, status, defaults, pixels, wrapping and vpaid elements in DCM. -Download tags according to type of creative and review them,

Analyst Latam

Prodigious Latin America

Feb 2019 - Mar 2021 (2 years 2 months)

2020-2021 Spark Foundry WW (NBCE/Meijer/Tito’s/Audible/Brown/Telemundo/Vision Works) -Reconciliación de las discrepancias encontradas en MBOX mes a mes en todos los clientes. -Comunicación constante entre buyers y reps. -Manejo de reportes por quarter. 2019 Zenith Miami (Reckitt Benckiser) -Administración de etiquetas a través de Google Tag Manager. -Elaboración de taxonomía y trafficking (TAAG) de anuncios en Campaign Manager. -Supervisión y revisión de content grids enviado por parte de las agencias creativas de cada país y marca a nivel Latam. -Supervisión del proceso de TAAG con el equipo de CR. +Implementación de campañas en plataformas como Google Ads, Business manager, DCM y DV360 para las diferentes marcas y países.

Marketing Digital SEM

La P Publicitaria

Jan 2018 - Jan 2019 (1 year 1 month)

-Creación de campañas de búsqueda en Google Ads para marcas locales. -Implementación y monitoreo de campañas para posicionamiento SEM de empresas locales. -Entrega de informes mensuales a clientes sobre el comportamiento de las campañas implementadas.

Monitora del Departamento académico de Mercadeo y Publicidad

Politécnico Grancolombiano

Aug 2015 - Aug 2016 (1 year 1 month)

Apoyo en el área administrativa y académica de la facultad de Mercadeo Comunicación y Artes.

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Alejandra Real

About

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Behavioral traits