Carole Benichou

CEO Chief of Staff - leading global GTM, Alliances and M&A Operations

Sidetrade

Feb 2024 - Current (2 years 6 months)

Sidetrade is a fast-growing Saas international company and a leader in O2C Magic Quadrant operating from Europe and North America. The solution leverages a unique Data Lake capability, aggregating huge amounts of B2B payment data, and capitalizing on collective customer network insights generated through advanced ML, predictive analytics and AI to deliver the best Order-to-Cash process automation and productivity gains. My role consists in leading innovation and optimization of the entire GTM value chain, build the strategic partnerships ecosystem, identify new M&A potential targets and support the transformation of the deals.

F

Founder

Forwardconsultingio

Jul 2023 - Current (3 years 1 month)

I support Saas B2B Companies with their Go To Market strategy, Brand positioning and Operating partners missions. Had the opportunity to support various companies across different Saas B2B markets and industries including CCaaS (Contact center), DAM, EdTech and FinTech solutions.

Azure Data & AI Senior Director leading Pre-sales and Customer Success

Microsoft

Aug 2019 - Feb 2024 (4 years 7 months)

Leading Customer Success for Microsoft Data & AI portfolio, with responsibility spanning across pre-sales and post sales activities for Data Modernization, Cloud Scale Analytics, Business Intelligence, Data Governance, and Artificial Intelligence solutions designing new data driven cloud platforms to accelerate customers’ innovation and growth. Managing and growing a team of talented Cloud Solution Architects who everyday supports French customers towards best technological decisions utilizing cloud-based Data & AI services. Their mission spreads from solution architecture design, MVP, to realize value and enablement of customers on Azure Data & Ai platform.

Accessibility and Inclusion Lead

Microsoft

Jul 2019 - Feb 2024 (4 years 8 months)

I have the priviledge to lead Accessibility for Microsoft France to encourage inclusion and engage our customers and partners into this journey together. I truly believe that diversity and Inclusion are core values to the benefit of each and every company and employee. Microsoft is both a company empowering people with dis-Abilities for "each person to achieve more" and a place where diversity is encouraged and valued.

Microsoft 365 Division Director, leading #NewCultureofWork @Microsoft France

Microsoft

Jan 2016 - Aug 2019 (3 years 8 months)

Microsoft 365 empowers your employee digital transformation, providing most complete and leading Platform of integrated cloud solutions to foster Collective Intelligence, Collaboration, Agility, Mobility with enterprise grade Security. Leading Microsoft 365 Division across Enterprise (from SMB to Large companies), as well as BtoC market and Education sector. Driving Go to Market strategy, investment and alignment of resources with objective to accelerate transformation to the cloud via seat expansion, solution deployment and customized upselling. Sales supervision for on-line and indirect channels emulation of innovation in digital uses, by supporting an ecosystem of solution editors built on M365 as part of the "Customers success" progr

Business Development Director - B2C ISVs

Microsoft

Oct 2012 - Dec 2015 (3 years 3 months)

Leading Business development team engaging with solutions publishers (ISVs) for Windows Store and Azure cloud platform. Conquest of 300 major BtoC applications in the media, games, social media segments, communication / travel agencies, start-ups.

Marketing Online Audiences Director

Microsoft

Oct 2011 - Sep 2012 (1 year)

Qualifying a pilot business model, to increase the audience through the traffic volume on Bing search engine and MSN platform.

Marketing Media, Digital & CRM Director

Procter Gamble

Jan 2008 - Sep 2011 (3 years 9 months)

- In charge of integrated communication for P&G Brand portfolio (30 brands) across Media, Digital and CRM. - Leading and coaching a team of 17 people and managing relationships with Media and creative agencies - Leading Digital innovation and winning several prizes (Effie, Brand content, Top Com)

CRM & Digital Senior Manager

PG

Nov 2005 - Nov 2007 (2 years 1 month)

Redesign P&G CRM strategic vision and lead capability innovation, while deploying new Communication department organization.

CRM, Alliances Senior Manager

PG

Jan 2003 - Jun 2004 (1 year 6 months)

Identifying and negotiating strategic alliances for key brands. In charge of migrating consumer database to generate productivity, and increase CRM effectiveness. - Leading P&G CRM program offline and online with 26 participating brands, having France as lead country for WE. - launching the 1st P&G corporate program online and leading roll out for WE - Leading development of P&G Brands onlines communications: sites and CRM

Brand Manager Oral Care and Vicks

PG

Sep 2001 - Mar 2002 (7 months)

In charge of P&G Oral Care portfolio extension in mass and alternative channels, while growing existing Denture adhesive business.

Assistant Brand Manager Pampers Diapers France

PG

Oct 1999 - Sep 2001 (2 years)

Growing Pampers diapers business, while launching a complete new line up.

Assistant Brand Manager Dash 2 in 1 France

PG

Jan 1998 - Sep 1999 (1 year 9 months)

Re-growing the brand penetration and share behind brand repositioning.

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