Senior Marketing Executive
Diversity Travel
Dec 2023 - Sep 2024 (10 months)
Diversity Travel is a global travel management company serving the humanitarian, academic and not-for-profit sectors. Supported the delivery of marketing strategy across the UK, Europe and North America, working across brand, digital marketing, CRM and lead generation. - Supported a company-wide brand repositioning project to strengthen market differentiation and market presence. - Managed the delivery of a new corporate website, improving user experience and lead generation performance. - Led CRM and marketing automation initiatives focused on audience segmentation, lead nurturing and customer engagement. - Worked closely with agency partners to improve campaign performance, conversion rates and acquisition costs. - Delivered integrated ma