Everett Brooks

Sr. Partner Sales Manager

Dynatrace

Feb 2025 - Current (1 year 9 months)

As a Senior Partner Sales Manager at Dynatrace, I develop and manage relationships with partners for the Public Sector sales team, focusing on generating incremental revenue and growing partner business. I actively generate interest in Dynatrace solutions by leveraging the partner ecosystem. Whether working with global, regional, or national partners, I cultivate strategic relationships by creating joint business initiatives that position Dynatrace solutions as a core component of their business. I work with partners and sales teams, securing commitments to launch initiatives and ensuring the successful execution of programs for the Dynatrace SLED team.

Senior Director Channel Partnerships

SymphonyAI

Feb 2024 - Feb 2025 (1 year 1 month)

Experienced leader in building and driving peak performance of North American channels and indirect revenue ecosystems for SaaS, HW and SW companies. Channel and partner advocate with award-winning performance supporting various channel models, including VAR, Service Delivery, Distribution, MSP and Referral. Notable industry experience includes Telecommunications, Datacenter, Enterprise, SMB channels for Networking, Security, IT Service Management, IT Asset Management and Endpoint solutions. Effective management of partner-focused sales, marketing, operations and systems resources to secure new partner acquisition while preserving existing relationships.

Notable Skills: Technology and OEM partnerships. Building new channels and

Director Channel Sales

CrashPlan

Jan 2023 - Feb 2024 (1 year 2 months)

As the Director, Channel Sales I am responsible for developing and implementing a channel sales partner program to maximize the growth opportunity and facilitate greater market acceptance for CrashPlan. I am tasked with building, leveraging, and developing new and existing Channel relationships with Resellers and Market Influencers to motivate and maximize revenue - and to achieve targeted growth plans and sales volume with our channel partners.

CrashPlan® provides peace of mind through easy-to-use, automatic endpoint data backup. We help organizations recover from any worst-case scenario, whether it is a disaster, simple human error, a stolen laptop, ransomware or an as-of-yet undiscovered calamity. We continue to innovate as t

Channel Sales Director

Ivanti

Aug 2021 - Jan 2023 (1 year 6 months)

2x President's Club (2020 & 2021), Channel Manager of the Year (2021) and Ivanti MVP (4Q21) Award Winner and proven performer. Responsible for Ivanti's North American ExP Partner Program focused on National Sales Partners, Expert Solution Provider (ESPs) Partners and other Ecosystem Partners. Work with cross-functional teams (marketing, sales, legal, finance, operations, product development, training) to provide compelling programs for partners and their customers. Successfully drive program awareness and demand generation through direct engagement, sales team alignment, sales training and marketing programs. Responsible for identifying, recruiting, engaging and acquiring new MSP & ESP partners as well as expanding partner sourced and partn

Senior Territory Channel Manager

Ivanti

May 2019 - Jul 2021 (2 years 3 months)

Responsible for territory management of Ivanti's global partner program for managed services providers (MSPs). Work with cross-functional teams (legal, finance, sales operations, product development, training, etc) to provide a compelling MSP program. Successfully drive program awareness and demand generation through various marketing programs, including content syndication, PPC ads, physical and virtual events, content syndication and more. Responsible for successful recruiting, engagement and acquisition of new MSP partners for the program.

Director Of Distribution Accounts

LogMeIn

Aug 2017 - Dec 2018 (1 year 5 months)

As the Director of Distribution Accounts, I was focused on Jive + LogMeIn's relationships with key distribution partners, all of which were new or did not exist before my tenure. I developed, planned, coordinated, and implemented sales strategies, joint marketing programs, launch activities, and sales promotions that support cloud go-to-market programs for Jive UCaaS and SaaS services.

Jive Communications provides cloud-based unified communications solutions for high-growth businesses that require more flexibility and scalability than their legacy, on-premises telephone systems can deliver. With its continually updated technology, Jive helps companies future-proof their business and scale while delivering the context- and data-dr

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Executive Consultant - Sales, Marketing, Strategy & Business Development

Incrementum Consulting Group LLC

Apr 2010 - Aug 2017 (7 years 5 months)

Founded Incrementum Consulting and IGNITE Digital Marketing Group to support regional companies in business development, sales enhancement, customer acquisition, marketing, revenue growth, new market development, communications, licensing strategy and channel optimization. Responsible for all aspects of company operations as a small, independent business owner. Managed project and engagement level P&L while responsible to clients for overall consulting scope of work. Hired, managed and engaged sub-contractors and freelance resources to meet larger project requirements.

During several client engagements, asked to lead sales and business development efforts. Achieved measurable increases in pipeline, revenue and market share. Crea

Vice President Of Marketing And Business Development

Vertiv Network Power Avocent

Jul 2008 - Apr 2010 (1 year 10 months)

Served as senior executive and advisor supporting corporate efforts in business development and M&A. Spearheaded efforts resulting in Avocent’s leadership position in the nascent market space of IT Operations Management, leading to the acquisition of Avocent by Emerson in December 2009. Led initiatives to identify and manage relationships with IT market leaders to drive revenue and market share through partnership agreements, revenue-sharing arrangements, and licensing deals. Instrumental in planning and executing corporate communications and was responsible for Avocent’s Industry Analysts practice. After 13 months of Corporate Marketing, I returned to Avocent’s Corporate Strategy Team. Working with our CTO/CSO, I am developing a strategic

Vice President, Investor & Analyst Relations

Avocent

Feb 2007 - Jul 2008 (1 year 6 months)

Described as a clear, compelling and insightful communicator, was tasked by the CEO to led external corporate communications efforts for Avocent following the $500 million acquisition of LANDesk and Cyclades. Responsible for influencing institutional investors, who maintained equity positions in Avocent, and significantly impacted "value" in market through improved communications strategies. Revamped Avocent’s investor relations messaging and communications practice, including IR press releases, annual investor summit, annual report, shareholders meeting, quarterly analyst calls, and our IR website. Carried corporate strategy message to industry analysts, including IDC, Gartner and Forrester, to assist broader IT community in understanding

Vice President, Corporate Strategy & Integration

Avocent

Jul 2005 - Feb 2007 (1 year 8 months)

Served as chief internal resource to the Board of Directors, President, and Corporate Strategy Officer through due diligence, pre-acquisition planning, and direct post-acquisition integration management. Made key contributions during the integration of LANDesk and established critical relationships within the organization. Gained recognition internally and externally as a stabilizing force for the LANDesk business. Prior to that, was responsible for corporate efforts in strategy measurement and execution using the Harvard Business School derived Balanced Scorecard in FY06 and FY07.

Vice President of Sales & Market Development

Avocent

Aug 2002 - Jul 2005 (3 years)

Led a team of seasoned sales, business development, and marketing professionals. Focused new product efforts on two major markets – the U. S. Public Services Sector and International Financial Services Sector. Along with his team, increased revenue and market share, while gaining deeper process knowledge of selling, servicing, and marketing to these sectors. Grew the Government sales team an average of 30% year over year and provided increased margin without adding headcount. Developed a government-focused channel organization and marketing campaign that led to increased revenue, deeper partnerships, new customers, and broader name recognition. Also focused on nascent desktop extension market for the financial services sector, specialized c

Director, Business and New Market Development

Adtran

Jan 1999 - Aug 2002 (3 years 8 months)

Responsible for business development activities for ADTRAN’s Enterprise Networks Division. Led divisional efforts in revenue-producing partnerships, press and analyst interface, and strategic sales initiatives. Oversaw strategic partnerships and product development input to ensure platform interoperability with the growing Voice over DSL market. Represented the company as a featured speaker in standards organizations, trade shows, conferences, and partner events. Delivered strategic messages focused on company technology and positioning for partners, customers, and press.

Product Line Manager, OEM Business Development Manager & Applications Engineer

Adtran

Nov 1993 - Dec 1998 (5 years 2 months)

Product Line Manager: 1997 to 1998
Guided the product management and marketing efforts of ADTRAN’s highly successful T1 Customer Premises Equipment Portfolio, which at the time was the largest revenue- and profit-producing line for ADTRAN’s Enterprise Networks Division. Led significant growth and continued market dominance of the broadly recognized TSU product line, while facing increased competition and dynamic market conditions.

OEM Business Development Manager: 1995 to 1997
Managed sales and business development efforts for OEM customers using ADTRAN solutions. Expanded existing business and increased customer satisfaction, while adding new OEM customers.

Applications Engineer: 1993 to 1995
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Everett Brooks

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