Naila Maroon

I’ve spent most of my nearly 20-year career running. That’s because Marketing for a startup is like a series of sprints, which taken together add up to a full marathon. Most recently, at DrFirst, I lead a small yet exceptional team focused on driving the company’s growth trajectory. I provide strategic direction across marketing, creative, and digital strategies, while building the infrastructure needed to generate demand and achieve revenue goals. My approach is grounded in measurable impact—from revenue performance to market penetration, product adoption, and customer engagement. I’ve also worked to strengthen and simplify DrFirst’s portfolio architecture, increasing brand clarity and boosting awareness among key stakeholders across various healthcare segments. At Voalte, I was a member of the executive leadership team that propelled the healthcare communications company from a market-disrupting startup to a $180 million acquisition by Hillrom. I was proud to lead a small but dynamic team in developing marketing and communications programs that supported our business objectives, and collaborated with the sales team to execute a successful lead-generation process. Our goal was never to simply cross the finish line. Instead, we always ran our hardest to bring to market the communications solutions that would support hospital caregivers in doing what they do best – taking care of patients. Along the way, customers became collaborators, as evidenced by our acclaimed annual user conference, which shines a spotlight on the innovative ways nurses, physicians and IT pros use Voalte solutions to connect care teams. Prior to Voalte, I was responsible for executing integrated marketing activities, including advertising, direct marketing and promotions at TrialGraphix, ultimately acquired by Kroll Ontrack. At Kroll, I oversaw marketing initiatives for the data recovery and software business lines in North America, Canada and parts of Europe. Bringing a startup attitude to a major corporation can be a challenge, but it’s one I embrace. I try to jump every hurdle the same way I prepare for half-marathons, mud runs and a recent sprint triathlon. Having come to the United States from Lebanon at age 5, I believe that every challenge is an opportunity, and every day offers a chance to beat my previous personal record.