Senior Digital Strategist
Dec 2018 - Aug 2019 (9 months)
Rebranded from The Patient Experience Project to EVERSANA ENGAGE after the acquisition by EVERSANA.com Responsible for providing strategic digital marketing direction, insights, thought leadership across a wide range of pharmaceutical clients, (Novartis, Biogen, AZ, Mallinckrodt, Horizon) particularly in the areas of website strategy and engagement, SEO, SEM, analytics, digital advertising, content marketing, email marketing, CRM, and social media.
• Manage digital/social strategy, execution, measurement and optimization of large brand campaigns (Novartis, Biogen, AZ, Mallinckrodt, Horizon)
• Lead paid search and display
• Provide reporting that identifies key insights and includes actionable recommendations for campaign improvement.
• Impl