Bruna Rodrigues

Senior Product Designer

Newsela

Feb 2025 - Current (1 year 7 months)

Senior Product Designer

Rox Partner

Nov 2024 - Feb 2025 (4 months)

Senior Product Designer

FTD Educação

Nov 2024 - Feb 2025 (4 months)

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Senior Product Designer

Feb 2024 - Sep 2024 (8 months)

As a Senior Product Designer, I lead the creation of intuitive and impactful interfaces, with a focus on delivering exceptional user experiences. I work closely with product and engineering teams to develop the Design System, create prototypes and wireframes, conduct usability testing, and analyze feedback to refine designs. I establish design guidelines and ensure alignment with user needs and business goals. I also mentor a junior designer, guiding their skill development and maintaining the quality and consistency of our team’s work. Show less

Senior Product Designer

Bond

Apr 2022 - Nov 2023 (1 year 8 months)

I was responsible for overseeing the company's digital product, which was used by customers to control the physical product. During my tenure, I improved a legacy system that had been in existence for over four years by implementing a design system. I also ensured that the existing components and screens were consistent with visual unity. To make sure that the product met market and user needs, I researched and identified them. I then translated these needs into clean and fluid features that improved the user experience. When monitoring the feedbacks and app analytics, I implemented a backlog and documentation system that helped me develop new features throughout hypothesis generation and validation. To ensure that the technical team could

Senior Product Designer

Zup Innovation

May 2021 - Apr 2022 (1 year)

I led the development of a complex payment hub system for an insurance company. To ensure that the payment hub met the needs of over 40 internal products, I conducted thorough research and utilized my complex problem-solving skills. Throughout the process, I used strategic processes, market research, and business definitions. I prioritized accessibility and usability during the product's design, and acted as the communication point between the client and the technical team while also serving partially as the product owner for the company. Drawing from my experience, I drove innovative solutions aligned with the ever-evolving market in our industry and led the definition process of an Innovation and Research initiative in the company's Key A

Product Designer

Cheesecake Labs

Feb 2019 - May 2021 (2 years 4 months)

As a Product Designer and Product Owner, I have worked with clients from diverse backgrounds, both nationally and internationally, to create digital solutions. My responsibilities included converting clients' concepts into tangible products through market research, defining the product, business rules, and visual design. My daily tasks involved creating user flows, wireframes, navigable prototypes, high-fidelity mockups, and style guides for each project, always with a dedicated focus on accessibility and usability. Throughout every project, I maintained constant communication and collaboration with clients, project managers, and developers to ensure a seamless and successful outcome. Show less

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UX Designer

Jan 2019 - Feb 2019 (2 months)

Product Designer

NeoWay

Mar 2017 - Oct 2018 (1 year 8 months)

Assigned to the company's product team, I proactively pursued the optimal user experience aligned with the strategic vision of the product, collaborating closely with Product Managers (PMs) and Product Owners (POs). My approach involved a comprehensive understanding of the user journey and needs, informed by both qualitative and quantitative research, coupled with meticulous metric analysis. To substantiate the value of our deliveries, I conducted thorough stakeholder research and desk research, complemented by feature validation tests. In the design phase, I created detailed wireframes, high-fidelity prototypes, and a comprehensive style guide, complete with technical specifications for a seamless handoff to the implementation team. This h

UI/UX Designer

Laboratório Bridge

Oct 2015 - Feb 2017 (1 year 5 months)

Responsible for developing new features and refactoring demands for digital products built for the Ministry of Health. Among the functions performed, are context understanding, user journey, wireframes & high-fidelity prototypes. _________________________________________________________________________________ Responsável pelo desenvolvimento de novos recursos e refatoração dos produtos digitais construídos para o Ministério da Saúde. Entre as funções desempenhadas, estão a compreensão do contexto, jornada do usuário, wireframes e protótipos de alta fidelidade. Show less

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Estagiária de Design

Apr 2013 - Jun 2014 (1 year 3 months)

Development of Web & Mobile interfaces and Internal and External Communication. ________________________________________________________________________________________ Desenvolvimento de interfaces Web & Mobile e Comunicação Interna e Externa.

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