Rebecca Towns

Rebecca Towns

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User-Centered Design Expert | Usability Testing, Ethnographic Research & Behavioral Analysis | Driving Innovation Through Research
Durham, North Carolina, United States

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Résumé


Jobs verified_user 0% verified
  • SquareTrade
    User Experience Researcher
    SquareTrade
    Apr 2025 - Current (1 year 7 months)
  • Penn Interactive
    Senior UX Researcher
    Penn Interactive
    Jan 2024 - Sep 2024 (9 months)
    Hired to design and execute comprehensive research projects for this Sportsbook, leveraging advanced data analysis to drive actionable UX recommendations. Promoted to Senior UX Researcher in 2024 for contributions to team development, leadership in syncs and workshops, and mentoring new hires. 🔹 Organizational Transformation
    • Led user research initiatives, applying contextual inquiries and advanced analysis to drive VP-level design decisions.
    • Designed and executed research projects (meta-analyses, generative, evaluative), managing multiple initiatives effectively.
    • Implemented new research tools and methodologies, boosting efficiency by 20% and streamlining workflows. 🔹 Product Delivery & UX Improvements
    • Utilized
  • Penn Interactive
    UX Researcher
    Penn Interactive
    Mar 2022 - Dec 2023 (1 year 10 months)
  • PenFed Credit Union
    User Experience Researcher
    PenFed Credit Union
    Aug 2020 - Mar 2022 (1 year 8 months)
    Recruited in June 2021 following a highly competitive six-week internship, recognized for leadership and dedication to user-centered design. Led research on accessibility practices within financial services to inform the design of a new digital tool. 🔹 Product Development & Competitive Analysis
    • Conducted an in-depth review of 25+ competitor calculators, analyzing design, inputs, and outputs to provide actionable UX recommendations.
    • Identified essential calculator types, enabling strategic prioritization of new tool development.
    • Compiled and presented competitor insights, leading to a standardized design that improved usability and engagement.
    • Spearheaded accessibility improvements, ensuring PenFed’s digital serv
  • PenFed Credit Union
    Graduate UXI Intern
    PenFed Credit Union
    Jul 2020 - Aug 2020 (2 months)
  • University of Baltimore
    Student Researcher
    University of Baltimore
    Aug 2019 - Dec 2021 (2 years 5 months)
    Collaborated with external B2B clients and stakeholders on various projects, including usability testing, problem identification, and product development. Clients included Away Travel, SPARK for Autism, and City of Baltimore Parks & Recreation.
  • United States Postal Service
    Operations Industrial Engineer
    United States Postal Service
    Jul 2017 - Aug 2019 (2 years 2 months)
    Conducted ethnographic interviews and statistical analysis at low-performing USPS offices to identify pain points and develop action plans to improve efficiency. I reduced errors & delays by 10%, enhancing overall user experience.
Education verified_user 0% verified
  • University of Baltimore
    master, Master of Science - MS, Interaction Design and Information
    University of Baltimore
    Jan 2019 - Jan 2021 (2 years 1 month)
  • North Carolina State University
    bachelor, B.S. Industrial Engineering, Industrial Engineering
    North Carolina State University
    Jan 2011 - Jan 2016 (5 years 1 month)
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