Samantha Andrews

Marketing Transformation Lead, M&A Integration

American Express Global Business Travel

Jan 2024 - Jul 2025 (1 year 7 months)

B2B global software and services company for travel management, 18,000 employees across 140 countries, publicly listed. At Amex GBT, I was brought in to oversee the marketing workstreams for the acquisition of CWT - covering customer communications, governance, brand transition, and board-level alignment. Alongside the acquisition, I led the adoption of AI across marketing, from vendor onboarding and compliance through to training and frameworks for responsible scaling. I was also asked to work on commercial strategy communications and marketing measurement.

Marketing Transformation Lead

American Express Global Business Travel

Jan 2024 - Jul 2025 (1 year 7 months)

B2B global software and services company for travel management, 18,000 employees across 140 countries, publicly listed. At Amex GBT, I was brought in to oversee the marketing workstreams for the acquisition of CWT - covering customer communications, governance, brand transition, and board-level alignment. Alongside the acquisition, I led the adoption of AI across marketing, from vendor onboarding and compliance through to training and frameworks for responsible scaling. I was also asked to work on commercial strategy communications and marketing measurement.

Global Marketing Director / Sustainability Team

GPA Global Packaging Solutions

Jan 2022 - Feb 2023 (1 year 2 months)

Global B2B manufacturer for the world’s leading brands. 3000 + people, 51 locations, 3 continents. Late-stage start-up pre-IPO. At GPA Global, I unified ten acquired companies into one cohesive global brand through a large-scale brand architecture project, working directly with the President and CEO. I was also part of the acquisition team for three of those deals, leading PR and communications to support integration and market positioning. Additionally, part of my role was overseeing vendor and agency selection for the company-wide intranet - a global transformation project that I designed and rolled out to connect 31 offices and standardise processes across the group. Marketing sat within the sustainability division, where I contributed

Director, Account-Based Marketing

Exabeam

Jun 2021 - Jan 2022 (8 months)

Global cybersecurity leader for advanced analytics -threat detection, investigation, and response. 1000+ people, HQ’d in Foster City, CA. Late stage start up pre- IPO. At Exabeam, I was brought in to establish and scale the company’s ABM strategy at a pivotal point, just prior to its merger with LogRhythm. My focus was on moving beyond traditional lead generation to build a more strategic, revenue-aligned approach. I implemented the company’s first ABM framework, onboarded an agency partner, introduced account segmentation, and led the rollout of 6sense to drive intent-based targeting. I worked closely with sales leadership to align marketing and sales motions, helping to join the dots across pipeline creation at a time of significant orga

Group Leadership Team- Managing Director

Selbey Anderson Ltd

Jun 2019 - Oct 2020 (1 year 5 months)

One of the UK’s fastest growing integrated marketing groups, comprising nine creative agencies. Founded in 2018 with 250+ people in the UK working with clients in tech, manufacturing, and financial services.

Group Leadership Team/ Managing Director

Selbey Anderson Ltd

Jan 2019 - Jan 2021 (2 years 1 month)

Client Director

Momentum ITSMA

Apr 2018 - Mar 2019 (1 year)

Pioneers of account-based marketing and the world’s leading growth consultancy.

Client Director /Marketing Consultant

Momentum ITSMA

Apr 2018 - Mar 2019 (1 year)

Pioneers of account-based marketing and the world’s leading growth consultancy.

Member

Pavilion

Jan 2018 - Dec 2022 (5 years)

Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Marketing Consultant

Selfemployed

Sep 2017 - Mar 2018 (7 months)

Brought in as a Senior Marketing Consultant to lead strategic brand initiatives for global organisations, including Nestlé, After Eight, and ICG (Intercontinental Group). Provided executive-level advisory, marketing transformation, and strategic brand positioning to enhance market perception and drive business growth.

Account Director

APS Group

Aug 2016 - Aug 2017 (1 year 1 month)

Hired to lead in-house agency marketing transformation initiative at The RAC during a critical period of operational transition. Tasked with stabilising outsourced marketing operations, improving creative quality, and repairing stakeholder relationships.

Account Director/ Marketing Consultant

APS Group

Jan 2016 - Jan 2018 (2 years 1 month)

Account Director

Proctor Stevenson

Apr 2014 - Jul 2016 (2 years 4 months)

Hired to lead global marketing strategy and enterprise branding for multinational clients, with a focus on market expansion, lead generation, and brand transformation. Managed a seven-figure marketing budget, overseeing a global team of six and collaborating with 50+ client stakeholders across Europe, APAC, and North America.

Senior Account Manager

Proctor Stevenson

Mar 2013 - Apr 2014 (1 year 2 months)

Account Director/ Marketing Consultant

Proctor Stevenson

Jan 2013 - Jan 2016 (3 years 1 month)

Account Manager

McCann Synergy

Dec 2011 - Mar 2013 (1 year 4 months)

Hired to lead strategic employer brand initiatives, internal communications, and change management for FTSE 100 clients and multinational corporations. Worked at the intersection of marketing, HR, and executive leadership, ensuring that brand purpose, culture, and communication strategies aligned with business growth and employee engagement objectives.

Account Manager/ Marketing Consultant

McCann Synergy

Jan 2006 - Jan 2010 (4 years 1 month)

Journalist

Archant

Jan 2002 - Jan 2006 (4 years 1 month)

About

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