Liza Sperling

Vice President Product Marketing

Monte Carlo

Jan 2025 - Current (1 year 8 months)

• Repositioned for Data + AI Observability market shift expanding addressable market by 40% • Launched flagship AI products generating 30% pipeline growth • Built PMM foundation: positioning, messaging, and GTM frameworks

Head Of Product Marketing

Upwork

Jan 2019 - Jan 2024 (5 years 1 month)

• Led repositioning from freelance marketplace to multi-product platform, growing revenue from $250M to $650M • Scaled enterprise GTM from $5M to $250M while building 20-person product marketing team from scratch • Launched 4 new products driving 40% revenue increase and 200% enterprise ARR growth • Built cross-functional GTM systems increasing launch impact by 3X and reducing time-to-market • Developed pricing strategy driving 22% revenue increase while improving enterprise retention

Vice President Product Marketing (Acq. by MessageBird)

SparkPost a MessageBird company

Jan 2018 - Jan 2019 (1 year 1 month)

• Established 9-person B2D product marketing function and grew enterprise ARR from $10M to $50M in advance of acquisition. • Launched SparkPost Signals predictive analytics product, lifting enterprise ARR by 22% • Built developer-focused content strategy boosting qualified leads by 50% and adoption by 40% • Executed land-and-expand strategy to defend against SendGrid/Twilio competitive threat

Head of Product Marketing

Stack Overflow

Jan 2015 - Jan 2018 (3 years 1 month)

• Launched Teams product that scaled to $90M ARR (50% of company revenue) while building product marketing function from scratch • Established GTM foundation for enterprise expansion into new market segment • Launched Stack Overflow Insights data product expanding enterprise product mix • Created subscription pricing model establishing recurring revenue stream

Vice President Marketing

Tongal

Jan 2014 - Jan 2015 (1 year 1 month)

• Developed positioning, messaging, and pricing strategy targeting Fortune 500 buyers • Halved customer acquisition cost through optimized funnel and acquisition strategy • Launched a content-driven demand engine increasing qualified leads by 22%

Marketing Director

ClearSlide Inc

Jan 2012 - Jan 2014 (2 years 1 month)

• Led partnership strategy driving top-line growth and enterprise customer acquisition in sales tech space • Closed 6-8 strategic partners per quarter through targeted outreach and deal analysis

Strategic Relationship Manager (Buddy Media Acq. by Salesforce)

Salesforce

Jan 2012

• Managed 20+ C-level executive relationships to drive $100mm+ annual sales of SaaS social media software suite • Developed comprehensive strategies leveraging paid, owned and earned media to drive revenue and increase conversions

Director of Product Marketing (Acq. by Hootsuite)

Seesmic

Jan 2011 - Jan 2012 (1 year 1 month)

• Managed 5-person team to support 300k+ global users across 8 desktop & mobile apps • Formulated and lead go-to-market strategy to monetize suite of enterprise CRM applications from initial concept to launch: 1) Defined target market, PR & marketing strategy, customer acquisition & retention strategy; 2) Launched and managed beta tester program; 3) Developed user community, including power users, influencers, and media; 4) Managed and streamlined customer feedback for developer summaries

Strategic Marketing Manager (Scout Labs Acq. by Lithium & Khoros)

Khoros

Jan 2008 - Jan 2011 (3 years 1 month)

• First customer-facing hire; exceeded $5M annual quota for clients including Citibank, Hasbro, HP • Managed enterprise clients’ social media initiatives: 1) Developed and executed social media strategies to improve processes, including branding, campaigns, customer experience, product, marketing & research; 2) Executed programs to measure social media’s impact on KPIs • Defined Scout Labs’ industry leadership through social media channels, analyst outreach and events

F

Co-Founder & Head of Investor Relations

Fortuno Capital Fund LP

Jan 2005 - Jan 2008 (3 years 1 month)

• Raised $20 million from investors to fund a long/short equity hedge fund • Ran investor relations and marketing: Authored investor communication, performance updates, and investment overviews

Portfolio Analyst to the Managing Partner

Maverick Capital

Jan 2001 - Jan 2005 (4 years 1 month)

• Sole analyst to Managing Partner Lee S. Ainslie III, expanded offerings and launched $1B fund of funds

Associate, Private Wealth Management

Morgan Stanley New York NY

Jan 1999 - Jan 2001 (2 years 1 month)

* Sole Analyst promoted to join Private Wealth Management Associate Training Program * Selected by top producing team to invest, rebalance and maintain $500 million equity and $6 billion fixed income portfolio

Investment Analyst, Global Technology

Morgan Stanley New York NY

Jan 1997 - Jan 1999 (2 years 1 month)

• Prepared technology companies for Initial Public Offerings and Secondary Offerings

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