Molly Wilson

I am a dynamic leader with both product growth and launch success as a marketing and communications strategist. Possessing more than 15 years of experience in consumer and professional marketing across multiple therapeutic areas, I am well versed in both specialty and commercial product marketing. Most recently, I led an accelerated second indication launch of Jazz Pharmaceuticals’ flagship specialty product. As the launch lead, I guided the creation and execution of the brand indication strategy, go-to-market approach, as well as all HCP and patient marketing. As part of the launch lead role, I partnered with medical, market access, and sales leadership to develop their launch approach and ensure alignment with the overall brand strategy. As a result of this work, I stepped into the indication brand lead role to guide the continuation of the brand’s evolution and expand market share for the key specialty product. Always grounded in insights, I have created and implemented results-oriented consumer and professional programs, including those that rely on cost-effective channels to drive action by the target audience. My experience in new product launches, FDA actions, creative campaign development, public education, and awareness campaigns has enabled me to drive success across a variety of therapeutic areas and products. Prior to my experience with both Jazz Pharmaceuticals and AstraZeneca, I worked on the agency side, representing a host of clients including those in the biotech, consumer goods, healthcare, and pharmaceutical industries. I am a born learner, always curious and looking to expand my skill set. I am motivated by making a difference in the lives of others and driving tangible and meaningful results. I thrive on collaboration and accountability and the success of the greater team. Core Competencies: • Superior people management and project leadership skills • Robust patient and professional marketing experience • New product launch/FDA action experience including label strategy and negotiation • Business planning and financial management expertise, including forecast development • Team player with excellent cross-functional relationship management capabilities • Therapeutic experience: Cardiovascular Metabolic Disease, Immunology, Neuroscience, Oncology, Respiratory