Rebecca McNeil

Rebecca McNeil

About

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VP of Marketing at SureCost
United States

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work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • SureCost
    VP of Marketing
    SureCost
    Jun 2022 - Current (4 years 5 months)
    Leading marketing strategy and execution for SureCost, a pharmacy procurement SaaS platform built to help pharmacies save more, stay compliant and work smarter. As a key member of the leadership team, I own the full marketing function from brand positioning and demand generation to content strategy, product marketing, BDRs and go-to-market execution. I've helped grow SureCost's presence in an increasingly competitive healthcare technology market, translating complex pharmacy procurement concepts into compelling messaging that resonates with pharmacy directors, health systems, LTC operators and independent pharmacies alike.
  • SureCost
    Director of Marketing
    SureCost
    Jun 2021 - Jun 2022 (1 year 1 month)
  • Studion
    Director of Marketing Services
    Studion
    Aug 2016 - Jun 2021 (4 years 11 months)
    As the head of Marketing Services, I partnered with higher education, nonprofit and learning business clients to develop and execute marketing strategies for new online learning courses, programs and products. My primary responsibilities included:

    - Supporting clients to position, launch and grow new programs and products
    - Defining clients’ customer acquisition goals based on understanding the market/customer and creating messaging and branding
    - Assessing and recommending technology and workflows (website, marketing
    automation/CRM, lead nurture frameworks)
    - Planning and delivering product marketing launches
    - Supporting clients to execute on demand generation and operations
    - Leading cross-func
  • ACHE of Massachusetts
    Vice Chair Communications
    ACHE of Massachusetts
    Apr 2012 - Jul 2016 (4 years 4 months)
    I volunteered with the Early Careerist Network Committee and the American College of Healthcare Executives of MA Communications Committee for four years to develop membership marketing strategies and create event promotions. If you're a healthcare administrator or interested in healthcare administration, join the ACHE of MA for great educational opportunities and networking with healthcare administrators and those looking to build a career in the field.

    Visit the ACHE of MA website to learn more! www.massache.org
  • HealthcareSource
    Sr. Product Marketing Manager
    HealthcareSource
    Jun 2011 - Jul 2016 (5 years 2 months)
    Sr. Product Marketing Manager
    March 2014-June 2016

    - Led the product marketing team to support Sales
    - Partnered with Product to establish messaging and GTM strategies
    - Provided Sales enablement, including Sales presentations, proposals and case studies across three distinct product lines
    - Partnering with customers to gather feedback on new resources and product references
    - Led product launch and product release marketing initiatives
    - Acted as one of the key company spokespeople for analysts, conferences and webinars
    - Managed alliance with our Scientific Advisor and The Advisory Board

    June 2011-March 2014
    Sr. Marketing Manager

    - Oversaw strategy and execution o
  • ChungDahm America
    Marketing Director
    ChungDahm America
    Apr 2009 - Jun 2011 (2 years 3 months)
    As a certified HubSpot professional, I successfully directed marketing for Aclipse and assisted in the launch of Language Vine, an e-learning start-up company. I was responsible for managing the Aclipse and Language Vine social media accounts, blogs and website content, reporting on marketing ROI and CPA and managing online advertising. I led a team comprised of international brand ambassadors, the sales operations manager, the marketing coordinator and marketing intern. Success in this role included:

    - 600 Facebook members to 3000 in ten months
    - Increased monthly social media reach by 50%
    - Achieved 33% overall landing page conversion rate
    - Monthly organic traffic increased approximately 100%
  • Kennison Associates
    Agency Recruiter
    Kennison Associates
    Apr 2007 - Apr 2009 (2 years 1 month)
    Rated one of the top Sales Associates at Kennison for two years, with over 60 permanent placements, I frequently surpassed and always met my monthly quotas. I utilized traditional and creative means of sourcing and negotiated offers between clients and candidates, edited job advertisements for major clients and successfully utilized an ATS to track candidate progress.
  • C
    English Teacher
    Center for Teaching and Learning in China
    Aug 2005 - Dec 2006 (1 year 5 months)
    Utilized classroom management skills to teach 4-6 ESL classes per day. Created curriculum for primary school students; edited current curriculum. Brainstormed ideas on how to increase language center business. Attending ESL functions; served as "Foreign Expert" for the school, promoting their English program to the community. Gained international exposure, greater awareness of Chinese culture, stronger communication skills and increased independence from teaching ESL in Asia.
  • S
    School Beat Reporter
    Southern Rhode Island Newspapers
    Jan 2005 - Aug 2005 (8 months)
    Independently produced 5-6 articles per week, seeking out business, school related and human interest subjects. Primarily focused on the East Greenwich Public School Commitee, attending weekly meetings and analyzing school budget and teacher contract issues, as well as community concerns regarding public education.
  • A
    Sales and Marketing Intern
    American Sail Training Association
    Jan 2004
    Intern for the Tall Ships East Coast Race 2004. Sailed from Jacksonville, FL to Nova Scotia, as part of race crew. Sold merchandise at tall ship festivals; recruited festival attendees to sail. Served as Assistant Editor for ASTA 2004 Membership Directory. Published articles in ASTA 2004 Membership Directory and International Sail Training Magazine.
Education verified_user 0% verified
  • University of Vermont
    BA, English
    University of Vermont
    Jan 2000 - Jan 2004 (4 years 1 month)
Publications verified_user 0% verified
  • H
    Bring your Heart to Work: How Lakeland Healthcare's HR Team Helped Improve Patient Satisfaction
    HR Pulse Feb
    Read this article to learn how Lakeland Healthcare's dynamic HR team worked with their clinical team and staff managers to help their organization increase HCAHPS scores through Lakeland's "Bring your Heart to Work" program.
  • E
    3 Things to Consider before Spending More to Market Your Online Graduate Programs
    Extension Engine Dec
  • H
    HR's Role in Employee Engagement: Lessons from an Award Winning Organization
    HR Pulse May
    How did a Baldrige award winning organization improve their performance management process? Read this article to find out!
  • L
    5 Keys to Finding and Retaining Resident-Centered Employees
    LongTerm Living Magazine Aug
    Long-term care organizations that design and implement engaging hiring and performance processes are more likely to hire and retain employees who are engaged with residents. Read this article to learn about five keys you can cultivating a team of relationship-focused employees.
  • A
    Improving the Candidate Experience through Technology
    ADVANCE Feb
    As highly qualified healthcare professionals conduct job searches, online resources like job boards and social media are natural ways for them to find new careers. Posting jobs online is a good first step for organizations to find talented new employees, but it’s not enough. In this article, you'll learn three ways you can improve the healthcare candidate experience.
  • L
    4 ways Technology Enhances Employee Learning and Resident Care
    LongTerm Living Magazine Apr
    Read this to learn how utilizing an LMS will make meeting compliance requirements easier, extend the learning teams' limited resources, and make training for caregivers in LTC more efficient and more engaging.
  • A
    HR and New Hire Retention–Bridging the Gap Between Talent Acquisition and Onboarding
    ASHHRA eNews Brief Jun
    Leading acute and long-term care organizations recognize that onboarding serves as a bridge between the talent acquisition process and new hires’ transition into the workplace. Effective onboarding programs help employees succeed on the job, improve new hire retention, and enable HR teams to provide higher levels of service to their hiring managers. Read this article to learn more.
  • A
    Calling all Candidates: Four Ways to Write and Publicize Effective Job Descriptions
    ADVANCE Jun
    Healthcare recruiters know that finding the best candidates for open positions is difficult. The competition is stiff and applicants are overwhelmed with information from career fairs, job boards, social media, and more. It’s important for healthcare HR teams to ensure that their job postings attract attention. Read this article to learn four techniques for posting effective job descriptions.
  • H
    HR and HCAHPS Education: Increasing Scores is More Than Just a Clinical or Management Issue
    HR Pulse May
    Hospitals struggle with HCAHPS scores because employees simply don’t understand what the survey is, and how their work directly affects its results. HR, trained to understand the organization from a business and employee perspective, is well suited to educate employees on the survey. Read this to learn how HR can positively impact scores and review results from the HCAHPS Readiness Survey.
  • A
    Best Practices for Holding your Hiring Manager Accountable
    ASHHRA eNews Brief Oct
    Healthcare recruiters serve two important customer groups: candidates and hiring managers. Read this article to learn how you can hold hiring managers accountable for the recruitment process.
  • L
    5 Ways to Improve your Hiring Process
    LongTerm Living Magazine Aug
    Read this article to learn about 5 strategies to successfully improving your interview process for long- term care hiring.
  • J
    Why they're just not that into you - Lessons Learned from Candidates!
    Jun
  • N
    Behavioral Assessment: A Proven Way to Improve the Candidate Experience
    National Association for Health Care Recruitment Dec
    Behavioral assessments, when used properly, can actually improve the candidate experience. Read this article to learn how Akron Children's Hospital and Bronson Healthcare utilize assessments to ensure candidates have a positive application experience.
  • A
    Hiring for a Cultural Fit
    Advance Healthcare Network Executive Insight Mar
    In long-term care, successful organizations have cultures that are committed to person-centered care and resident satisfaction. An employee's ability to build positive relationships with residents, for example, is often as important as his or her clinical skills. Finding employees who exemplify the organization's culture and values, however, isn't always easy. Read this article to learn more.
  • M
    How HR Influences Long-Term Care
    McKnights LongTerm Care News Aug
    A recent HR Influence Survey from HealthcareSource and Planetree garnered responses from over 200 long-term care professionals. It shows a gap between executive leaders and frontline staff when it comes to goal setting, hiring practices and HR's role in improving the resident experience. The infographic in this article breaks it down.
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