Enterprise Product Marketing, ShareFile
Citrix
Nov 2013 - Apr 2016 (2 years 6 months)
• Develop and maintain product collateral such as presentations, data sheets etc. to support product launches and enable the sales team
• Manage ShareFile Enterprise product launches and execute marketing plans
• Maintain corporate web properties
• Manage sales content readiness portal (SalesIQ)
• Collaborate with campaign, events, and field marketing teams on content creation for conferences, trade shows, webcasts and field events
• Support competitive research efforts
• Write blog posts and newsletters to contribute to our ShareFile social media efforts
• Program Manager and facilitator for ShareFile Enterprise Product Advisory Council meeting at Citrix Synergy
• Expand evidence marketing by creating a deeper and broader customer referen