Alexa Basina

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Media & Marketing Director

Roselawn PTO, Inc.

Aug 2023 - Current (3 years 2 months)

●Develop and implement a comprehensive media/marketing strategy aligned with the PTO's goals and objectives while working with the Executive Board to understand key messages, priorities and events that require promotion. ●Generate compelling and engaging content for various platforms including social media, newsletters, website, and other communication channels. ●Manage and update PTO=s social media accounts, ensuring consistent and timely posting. Monitor social media channels for engagement, respond to comments, and encourage community interaction. ●Maintain and update the PTO website with relevant content, including event information, announcements, and news. Ensure website is user- friendly and reflects on the PTOs brand and mission. ●C

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Commercial Lines Customer Service Rep

McNamara Company Insurance Agency

Mar 2022 - Aug 2024 (2 years 6 months)

• Pull Loss Runs
• Pull and electronically file endorsements
• Answer client questions and route them to account managers
• Help customers with insurance audits -Submit policy change requests
• Complete daily activities to assist account managers
• Work closely with insurance carriers
• Auto Identification Cards and Certificates of Insurance
• Used Applied Epic program
• Improved workflow efficiency by implementing process improvements for document management and data entry procedures.
• Enhanced client satisfaction by promptly addressing concerns and providing tailored insurance solutions.
• Maximized productivity with effective time management and prioritization of tasks in a fast-paced en

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Office Manager

The Chetek Alert

Sep 2021 - Mar 2022 (7 months)

• Manage subscriptions
• Type and format legal notices and obituaries
• Paginate pages for newspaper
• Help in Graphic Design department
• Improved document accuracy by diligently proofreading and editing various types of content.
• Streamlined office operations by implementing efficient filing systems and organizational strategies.
• Assisted in recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
• Provided comprehensive administrative support to senior management, enabling them to focus on strategic decision-making.
• Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email

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Client Service Associate

Sep 2020 - Sep 2021 (1 year 1 month)

• Maintain social media sites
• Calendar and CRM management
• Advertising/Marketing Coordinator
• Enter in orders for new accounts
• Communicate with different entities: radio stations, newspapers, clients, local businesses, annuity companies
• Managed receptionist area by greeting visitors, responding to telephone, and email inquiries and providing information for in-person requests.
• Coordinated with internal teams to ensure seamless execution of client requests, resulting in improved operational efficiency.
• Actively participated in team meetings and initiatives focused on continuous improvement across various areas of the business.
• Collaborated with other departments to develop ways to increas

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Marketing Professional & Graphic Designer

The Digital Millennial

Apr 2019 - Current (7 years 6 months)

• Conducted market research and analysis to identify consumer trends and preferences.
• Enhanced company's search engine presence by optimizing website content, metadata, and keyword research for better search engine ranking positions.
• Increased brand awareness by implementing targeted marketing campaigns and utilizing social media platforms.
• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
• Developed a comprehensive digital advertising strategy across multiple platforms including Google AdWords, Facebook Ads Manager, LinkedIn Campaign Manager which resulted in an increase of online conversions.
• Created customized marketing materials to

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Studio Owner

In Step Dance Studio

Jun 2018 - Dec 2021 (3 years 7 months)

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Independent Marketing Consultant

Island Beach Paradise

Dec 2017 - Dec 2021 (4 years 1 month)

●Prepare Facebook posts and upload them to internet. ●Manage Facebook, Instagram, Twitter accounts as well as website. ●Creating fun and exciting posts based on what is going on on the island to attract potential guests to stay at Island Beach Paradise. ●Handle all areas of Marketing for Island Beach Paradise.

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Dance Teacher

Dare2Dream Dance Company

Sep 2016 - May 2018 (1 year 9 months)

●Direct rehearsals to instruct dancers in how to use dance steps and techniques to achieve desired effects. ●Choose the music and sound effects to accompany dance. ●Advise dancers on how to stand and move properly, teaching correct dance techniques to help prevent injuries. ●Develop ideas for creating dances, keeping notes and sketches to record influences. ●Teach students, dancers, and other performers about rhythm and interpretive movement.

Administrative Assistant

US LBM

Aug 2015 - Feb 2020 (4 years 7 months)

●Enter Orders into two separate computer systems. ●Double check to make sure invoicing was done correctly by supervisor. ●Assist Accounts Payable with their duties when they need help. ●Use and create spreadsheets to collect and organize data. ●Operate office equipment such as fax machines, copiers, and phone systems and use computers for spreadsheets, word processing, database management and other applications. ●Answer telephone and give information to callers, take messages or transfer calls to appropriate individuals. ●Greet visitors or callers and handle their inquiries or direct them to the appropriate persons according to their needs. ●Set up and maintain paper and electronic filing systems for records, correspondence, and other mater

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Alexa Basina

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